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Factors Behind the Rise in Remote Customer Service

Why Remote Customer Service Jobs Are on the Rise

Remote customer service jobs are on the rise. Discover why, where to find customer service candidates, and what skills to look for.

Why Remote Customer Service Jobs Are on the Rise

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You're competing for customer service talent in a market that's fundamentally changed. The candidates you need are increasingly looking for remote opportunities, and companies that can't offer remote work are losing out on a massive talent pool.

This creates a problem: you still need excellent customer service to retain clients and grow revenue, but your traditional hiring approaches aren't bringing in the candidates you need. Meanwhile, your competitors who've embraced remote hiring are accessing better talent at lower costs.

Here's what you need to know about the remote customer service surge—why it's happening, what it means for your hiring strategy, and how to find candidates who can actually deliver the level of service your customers expect.

What Are Remote Customer Service Jobs?

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Remote customer service positions involve support professionals working from home or another location outside your office. These team members handle customer interactions through phone, email, chat, or social media—the same channels as in-office reps, just without the commute.

The work itself hasn't changed. What's changed is where it happens and the talent pool you can access. Instead of limiting yourself to candidates within driving distance of your office, you can hire skilled professionals anywhere with reliable internet—including Latin American countries where you'll find excellent bilingual talent at 30-70% below US salary rates.

Why Are Remote Customer Service Jobs on the Rise?

The demand for customer service is increasing at a skyrocketing speed, especially since the COVID-19 pandemic changed how companies work and interact with their clients, putting a massive emphasis on customer experience. This trend is not limited to the US alone; the need for professionals who can manage customer interactions effectively while having the necessary technical skills is on an upward trajectory worldwide.

We outline the most significant reasons behind the increasing demand for virtual customer service representatives below:

Flexibility is a win-win

Remote work offers both workers and employers more flexibility. Employees can work from anywhere with a stable internet connection and can work flexible hours that suit their lifestyles. Companies, on the other hand, can benefit from customer service representatives who can work remotely to meet the needs of their customers in real time, 24/7, regardless of their physical location.

This flexibility allows businesses to provide high-quality customer service around the clock, which can increase customer loyalty and satisfaction, not to mention that they can also reduce costs associated with maintaining physical office spaces.

There is a rising demand

According to Indeed, both the demand for remote customer service representatives and job seekers' interest in these roles have seen a sharp uptick in the last four years. Remote customer service job postings increased by 498.40% in 2020, while job seekers' interest has seen a remarkable 1,405% increase in clicks per million since 2019.

This exponentially rising demand can be attributed to the pandemic's impact, which has put a greater emphasis on customer service, and to the growth of e-commerce, which in 2022 passed $1 trillion for the first time in the US.

There is an even greater supply

By hiring remote employees, companies can tap into a broader pool of candidates from all over the world. This means that they get access to a wider range of skills and expertise and more cost-effective workers from countries with lower living costs without losing quality.

One of the key advantages is that businesses can easily outsource customer support and get great candidates that can work during the same business hours as most US companies, especially if they hire through nearshore outsourcing companies. For US businesses, nearshore hiring in Latin American countries, such as Mexico, Brazil, and Argentina, means your customer support agents will be working in time zones that closely align with the US.

Not only can you get high-quality customer support services at a lower cost than hiring locally (30–70% below the US market), but you will also have plenty of talented and skilled professionals to choose from.

What Are the Most Important Skills for Customer Service Roles?

What Are the Most Important Skills for Customer Service Roles

Recent studies show that a positive customer service experience will encourage 93% of customers to do repeat business with you. And since your customer service agents are often the first point of customer interaction, they should have impeccable skills to handle any situation successfully and to leave customers happy with the service.

Hiring managers should look for the following skills when hiring for customer service roles:

  • Excellent communication and interpersonal skills. Your customer support team should be able to communicate clearly and effectively with customers through various outreach channels. Misunderstandings and miscommunications can create disappointment and frustration, so they should be skilled at active listening, asking relevant questions, and simplifying complex concepts and information into digestible, easy-to-understand terms.
  • Empathy and the ability to understand and connect with customers. Although your customer service representatives cannot always tell the customers what they want to hear, the ability to put themselves into their shoes and show a bit of care, concern, and understanding will help build rapport and trust with customers.
  • Problem-solving abilities and the capacity to resolve issues efficiently. Since your customers don't always know how to self-diagnose issues correctly, your customer service reps should be able to think critically and quickly identify what went wrong to come up with solutions.
  • A customer-centric approach and focus on providing a positive customer experience. The ability to put the customer first, anticipate their needs, and provide personalized solutions will help prevent negative experiences and leave customers feeling understood and appreciated.

What Are the Basic Requirements for Customer Service Roles?

Although requirements for customer service roles vary depending on the desired level of experience, the industry, and job specifics, there are some basic requirements that companies should look for when recruiting candidates. We outline the most common ones below:

  • Excellent verbal and written communication skills. Customer service representatives are the voice of your business. They will interact with customers regularly, so they must communicate clearly.
  • Customer-facing experience. Some previous experience in customer service or sales-related roles demonstrates the candidate's ability to handle customer interactions and use their sales skills to recommend additional services.
  • Working knowledge of G-Suite tools or Microsoft Office. A basic understanding of these tools can help customer service representatives communicate more effectively or create interactive presentations for customers or colleagues (if needed).
  • CRM experience. Knowing how to use CRM software allows customer service representatives to track and manage customer interactions and data and create reports. (This is not always necessary, but it is a plus.)

How To Find Remote Customer Service Candidates

Finding qualified remote customer service professionals requires understanding which sourcing approach matches your needs. Here are your main options:

  • Freelance platforms. Sites like Upwork, Freelancer, and Fiverr offer access to independent customer service professionals available for project-based or part-time work. This works well if you need flexible capacity during peak periods, though managing quality and availability can be challenging.
  • Staffing and recruiting agencies. If you're building a dedicated customer service team, working with a staffing or recruitment partner specializing in customer support talent, like Near, can dramatically reduce your time to hire. They handle sourcing, vetting, and presenting pre-screened candidates who match your requirements, culture, and budget.
  • Customer support outsourcing companies. Specialized customer service BPO providers offer turnkey support operations—they hire, train, and manage entire customer service teams on your behalf. This works well for high-volume support needs where you want someone else handling day-to-day management.

Need help preparing for remote interviews once you have found your ideal customer service candidates? Check out our article on 15 winning interview questions you should ask remote job candidates.

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Final Thoughts

Remote customer service isn't a temporary trend—it's a fundamental shift in how companies access talent and deliver support. The companies thriving in this environment aren't just trying to save money. They're recognizing that excellent customer service comes from skilled professionals who are engaged, well-trained, and empowered to solve problems—regardless of where they're sitting when they do it.

If you're struggling to find qualified customer service candidates locally, or if you're paying premium US salaries for positions that don't require physical presence, nearshore hiring in Latin America offers a practical alternative. You get access to a deep talent pool of bilingual professionals, meaningful cost savings, and time zone alignment that makes collaboration seamless.

Ready to build a high-performing customer service team in Latin America? 

Near can help you hire pre-vetted bilingual customer support professionals who work during your business hours, understand US customer expectations, and cost 30-70% less than equivalent US hires.

Get a list of pre-vetted candidates to explore the caliber of talent Near can find you. There’s no commitment. With Near you never pay anything unless you make a hire.How do I ensure quality when I can't supervise customer service reps in person?

Frequently Asked Question

How do I ensure quality when I can't supervise customer service reps in person?

Quality control isn't about physical proximity—it's about clear expectations, consistent communication, and the right tools. Establish performance metrics (response time, resolution rate, customer satisfaction scores), conduct regular one-on-ones, and use quality assurance software to review interactions.

Many companies find remote customer service quality actually improves because team members have fewer office distractions and can focus entirely on customer interactions.

What's the difference between nearshore and offshore customer service?

Nearshore means hiring in geographically close countries—for US companies, that's primarily Latin America. Offshore typically refers to more distant regions like Asia or Eastern Europe. Nearshore customer service offers minimal time zone differences (making real-time collaboration easier), stronger cultural alignment with US business practices, and often better English proficiency for regions like Latin America that prioritize bilingual education.

How much can I realistically save by hiring remote customer service talent?

Cost savings vary by role and location, but US companies typically save 30–70% compared to equivalent US salaries when hiring in Latin America. 

A customer service representative earning $51,000-58,000 in the US might cost $18,000-24,000 in Argentina or Colombia. According to Near's State of LatAm Hiring Report, customer success professionals are among the most commonly hired positions in the region, with proven retention rates.

Do remote customer service professionals need specific equipment?

Most remote customer service roles require a reliable computer, stable high-speed internet, and a quiet workspace. Many companies provide company laptops and noise-canceling headsets to ensure consistent quality. If you're working with a staffing partner like Near, we can help coordinate equipment setup and ensure your team members have everything they need before their start date.

How do I maintain company culture with a remote customer service team?

Culture isn't about office ping-pong tables—it's about shared values, clear communication, and feeling connected to company goals. Include remote team members in company-wide meetings, create async communication channels for casual interaction, celebrate wins publicly, and ensure remote team members have the same visibility into company strategy as in-office staff. Read more about how to make remote hires feel like part of your team.

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