How Bonfire Filled UX Roles 2x Faster and Cut Costs by 50% With Near

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Challenge

Bonfire is an online platform for fundraising, buying, and selling custom apparel and merchandise used by creators, non-profits, and communities.

Bonfire’s product team was growing, and they needed a UX Engineer who could work closely with Product and Engineering.

Dan already knew how to hire remotely. He had hired people in Europe and LatAm before, using the usual playbook: post roles on LinkedIn and remote job sites, wait for inbound applications, review profiles one by one, keep a personal list to track candidates and repeat until someone looked like a fit.

That approach worked, but it was slow and tiring. A typical hire could take two to three months with hours of manual filtering and follow-up to find the right person. Dan needed a different way to hire that did not rely on him doing all the legwork again.

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Concerns vs. What Actually Happened

Dan was already comfortable with hiring outside the US. He knew the talent was available and the savings were there. His reservations were about working with a hiring partner.

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The UX Talent Bonfire Chose to Strengthen Its Product Team

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Results

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After this hire, Bonfire stopped treating every search as a DIY project.

Instead of going back to LinkedIn and remote job boards, the next time they needed someone, they came back to Near. The experience showed Dan that he could get experienced UX talent that fit his team and budget without spending weeks of his own time running the process.

They no longer had to choose between protecting their time and getting a strong hire. With Near, they get both.

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What’s Next?

Bonfire is hiring again. After seeing long term performance and strong team fit, they now look to Near first for new product and design roles. Their next step is simple: keep building the team they want without slowing down their roadmap or spending months on hiring.