Why Your Company Should Outsource Sales Management

You're considering outsourcing your sales management. Maybe you've been handling it yourself as the founder, or your head of sales is stretched too thin. Maybe your team is growing, and it's time to level up—but you're not sure you can afford a full-time US sales manager.

This guide covers what outsourced sales management actually looks like, what to expect, and whether it's the right move for your business.

We'll also show you an alternative approach that many companies overlook—one that might give you the cost savings you need, but with better results.

What Is Outsourced Sales Management?

Outsourcing your sales management means hiring an external agency or individual to handle your sales management functions. Ultimately, businesses do this to get the most out of their sales team, increase revenue, and keep up with competitors. 

Outsourced sales management staff are extensions of the business, managing every aspect of sales, from lead generation to identifying growth opportunities. 

What your outsourced sales management partner can do for your business ultimately depends on the expertise you seek and hire. But in general, these professionals bring a wealth of specialized sales expertise and industry insight to a company. 

They can analyze and enhance your sales strategy, implement effective management techniques, and drive team performance to deliver measurable results. With their in-depth understanding of sales processes and market trends, they can identify areas for improvement, devise targeted solutions, and foster a high-performing sales culture. 

An outsourced sales manager often collaborates with a Salesforce admin to ensure that the CRM system aligns with the sales strategy, providing accurate data and insights to drive decision-making and performance tracking.

By leveraging their services, businesses can focus on core competencies, reduce overhead costs, and accelerate growth trajectory. 

Outsourcing your sales management is just one area of your sales department you can outsource. You can also outsource other elements like your inside sales team or sales development reps.

You can find an outsourced sales manager for your business through executive search firms or agencies that specialize in finding sales professionals. 

You can find an outsourced sales manager for your business through general sales outsourcing companies or specialist B2B sales outsourcing companies.

What Does an Outsourced Sales Manager Do?

An outsourced sales manager oversees all of your business’s sales functions, including supervising and executing effective sales strategies and working closely with other sales professionals such as business development or sales development reps (BDRs or SDRs). 

An experienced outsourced sales manager will undertake the responsibilities listed below.

Develop sales plans and strategies

An outsourced sales manager is primarily responsible for developing sales plans and strategies crucial for your company’s growth. To do this, they work closely with executives and other management to develop comprehensive plans outlining the sales targets, objectives, and strategies that will lead to achieving the company’s sales goals. 

They will also analyze market and industry trends, consumer behavior, and the competitive landscape to identify more opportunities to increase revenue. 

Manage the sales team

An outsourced sales manager oversees the sales operations, including managing internal sales teams. They can also help you recruit and train new sales professionals if needed. 

The sales manager ensures the sales team executes the plans and strategies accordingly. They also provide guidance, leadership, and sales training to further equip their team with the skills and knowledge they need to sell your company’s products and services. 

Overall they hold their teams accountable to ensure great sales performance. They will hold team meetings and develop corrective action plans. 

Monitor sales performance

An outsourced sales manager is responsible for monitoring the performance of their sales strategies. They do this by defining key performance indicators (KPIs) that align with the company’s objectives and setting a framework for measuring sales results. 

Using KPIs such as customer acquisition rates, sales revenue, sales cycle length, conversion rate, and customer satisfaction, they then collect and analyze sales data against these KPIs. For this, outsourced sales managers use CRM systems, sales analytics software, and other tools. 

They then use the data to create a report of their sales performance, identifying trends and areas of improvement. This report can help executives make more informed decisions about their sales strategies and take corrective actions when necessary. 

Build and maintain client relationships

In line with their primary role of boosting a company’s revenue, sales managers need to be able to build and maintain client relationships. This requires a thorough understanding of their client’s needs to build rapport and trust and offer services that align with the consumers’ pain points. 

To ensure repeat business and long-lasting relationships with clients, sales managers should be skilled communicators who can articulate the company’s value proposition in a compelling way. They should be able to provide solutions for their clients and give them the utmost value. 

Sales managers may also oversee post-sale support to maintain strong relationships with buyers and ensure client satisfaction. 

They will also assist the sales team in using and maximizing a CRM system to boost your company’s bottom line further. 

Perform sales forecasting and budgeting

Outsourced sales managers ensure the effective allocation of resources and planning of finances within the sales department. They need to be able to gather and analyze data to gain a comprehensive understanding of the sales environment. 

Based on this, they forecast future sales performance, relying on market trends, consumer behavior, economic indicators, and industry dynamics to predict sales volumes for a given period. 

The sales forecast allows sales managers to develop a budget, allocating resources based on the projected sales performance. They also work with other management and executives to define targets to increase sales. 

Why Should Companies Outsource Their Sales Management?

Outsourcing your sales management will allow your company to access experts to handle all your sales strategies and ensure optimal performance. With sales being expertly taken care of, you can focus on running other areas of your company. 

Here are some more compelling reasons you should outsource your sales management: 

Save on commissions

Outsourced sales managers are paid a flat fee rather than a commission. This allows you to set your sales budget wisely while accounting for compensation for your outsourced sales team.

You can also further reduce costs by hiring outsourced sales managers from Latin America or other locations with lower salary expectations instead of relying on the competitive US labor market. 

Gain access to sales experts

Outsourcing your sales management team allows you to tap into experts with years of experience in their respective industries. They have likely attended training and development programs from outsourced sales management companies, allowing them to possess the skills, experience, and education needed to achieve your sales goals. 

To gain access to the best sales experts, choose your outsourcing firm wisely. Find agencies with connections to talent from specific industries and regions that you may not otherwise be able to access easily. 

Keep your team focused on core competencies

Chances are, you and your team are focusing so much on your sales functions that you’re neglecting other aspects of your business. This is especially true for startups or small companies that don’t have a dedicated person handling sales operations. 

Outsourcing to a sales manager will help you take your mind off sales and delegate the work to an expert who can manage your lead generation, prospecting, and deal closing. 

This frees up your time, allowing you to address other business matters like product development and marketing. 

Improve the company’s sales performance

Outsourcing to an experienced sales manager with extensive sales skills will drive revenue growth by helping your sales team to meet or exceed your sales goals. They thoroughly understand the entire sales process and can often perform better than in-house sales managers in driving your revenue forward. 

Further reading: How to Compete with Bigger Budgets When You Can’t Afford US Sales Salaries

Why Consider Hiring Your Own Sales Manager in Latin America

Outsourcing sales management can solve immediate problems. But if you're building for the long term, there's a different approach worth considering.

Instead of sharing a sales manager's attention with multiple clients, you could hire your own dedicated sales manager from Latin America who works exclusively for your company, understands your specific sales motion, and grows with your business.

What makes this different from outsourcing

When you outsource sales management, you're typically working with an agency that juggles multiple clients. Your sales manager splits time between your company and others, which can limit the depth of strategic work they can do for you specifically.

When you hire your own sales manager from Latin America, they're a full-time member of your team. They learn your product deeply, build relationships with your sales reps, and develop strategies tailored to your specific market challenges.

The difference shows up in results. A dedicated sales manager can:

• Build long-term sales processes instead of implementing generic frameworks
• Develop deep product knowledge that translates to better coaching for your reps
• Create consistent accountability structures rather than periodic check-ins
• Iterate on your sales motion based on real-time feedback from your specific market

The talent exists

Latin America has a deep pool of experienced sales managers who have led teams for US companies, understand American business culture, and bring the same strategic thinking you'd expect from domestic hires.

These aren't entry-level managers learning on the job. You can hire professionals who have:

• Built and scaled sales teams from 5 to 50+ reps
• Implemented modern sales methodologies like MEDDIC, Challenger, or SPIN
• Managed complex sales cycles in B2B SaaS, logistics, fintech, and other industries
• Led teams through rapid growth phases where process broke and needed rebuilding

Many have worked remotely for US companies for years and understand how to lead distributed teams, run effective one-on-ones over Zoom, and create accountability without in-person oversight.

The economics make sense

According to Near's State of LatAm Hiring Report, which analyzed over 1,000 placements, US companies save an average of $35,000 to $64,000 annually per Latin American hire. 

Hiring a sales manager in the US typically costs $127,000 to $237,000. In Latin America, you can hire an experienced sales manager for $48,000 to $72,000 annually while still offering competitive local compensation.

That difference compounds when you consider what else those savings can fund:

• Better sales tools and technology for your whole team
• Additional SDRs or account executives to accelerate pipeline generation
• Professional development and training programs
• Marketing support to feed your sales team with better leads

You're not choosing between quality and cost. You're accessing the same caliber of talent at rates that let you invest more strategically across your entire go-to-market function.

Real results from companies that made this shift

AvantStay's VP of Sales, Jake Breuner, faced exactly this decision. He needed to build a high-performing sales team to drive $20M in new ARR, but hiring in the US meant long searches, high salaries, and inconsistent performance. His team was struggling with 80% of SDRs missing quota, six-month ramp times, and 33% attrition rates.

Jake decided to build his own team with Latin American talent rather than outsource to an agency. The results:

• Added $20M in ARR within 12 months
• Reduced ramp time from 6 months to 2 months
• Cut attrition from 70% to 20%
• His first hire, Simon, became such a benchmark performer that he was promoted to BD Manager and now manages a team of 10

According to Jake:

Hiring from Latin was our backup plan, now it's our primary plan.

‍

See the full AvantStay case study to discover exactly how they built a high-performing sales team with Latin American talent.

{{banner}}

When this approach makes sense

Hiring your own sales manager from Latin America works best when:

• You have a sales team of 5+ reps who need consistent leadership and coaching
• You're building for long-term growth rather than short-term campaign needs
• You want someone embedded in your culture who understands your specific sales motion
• You need strategic sales leadership but can't justify $150K+ for a US hire
• Your sales process requires deep product knowledge and relationship-building with reps

If you're only testing sales outsourcing or need project-based help, traditional outsourcing might be the right starting point. But if you're serious about building a sales engine that scales, having your own dedicated sales manager changes the equation.

Further reading: “Do LatAm Sales Reps Have Accents?” and Other Questions Sales Leaders Ask

Final Thoughts

Outsourcing sales management can be a smart move when you need experienced leadership without the commitment of a full-time hire. It gives you immediate access to expertise, saves on commission costs, and lets your team focus on what they do best.

But here's what we've learned from working with hundreds of companies: the businesses that scale fastest don't just outsource their problems. They build teams that actually own the outcomes.

If you're looking to save up to 70% compared to US hiring costs while building a sales management team that's fully dedicated to your success, consider hiring your own top sales manager in Latin America.

Near helps companies build high-performing sales teams with Latin American professionals who work exclusively for them. We handle the sourcing, vetting, and even payroll and compliance.

To get an idea of the caliber of sales talent you can hire in Latin America, request sample profiles of pre-vetted candidates. 

We'll send you profiles you can view with no commitment. If you decide to explore things further, you can interview candidates for free. With Near, there’s never a payment until you hire.

{{prevetted-banner}}