Marketing Roles Salary Guide

Marketing Roles Salary Guide: US vs. Latin America

Access our marketing roles salary guide and salary comparison for US vs Latin America. Discover average salaries for marketing roles in LatAm compared to the US

Marketing Roles Salary Guide: US vs. Latin America

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Marketing is a vital department for many businesses. It is responsible for creating and executing strategies to promote and sell products and services. Marketing professionals are crucial in building brand awareness and increasing customer engagement, leading to increased revenue and growth.

Today’s best marketing professionals will have skills and experience in data analysis and analytics, project management, writing, SEO/SEM, social media and email marketing, visual marketing, and website management. 

The following are some of the most in-demand marketing jobs Latin American (LatAm) remote workers can fill and the average salaries:

Account Manager

An account manager builds and maintains client relationships and ensures client satisfaction. They act as the main point of contact between the company and a client. They are responsible for meeting sales targets and ensuring customer retention.

LatAm annual salary range: $19,800–$36,000

Potential savings over US salaries: 56.76%

Ad Ops Specialist 

Ad ops specialists manage the technical side of advertising campaigns. They ensure that campaigns are set up correctly, track their performance, and make optimizations as necessary. They need to be good at analyzing data and optimizing workflows. 

LatAm annual salary range: $30,000–$48,000

Potential savings over US salaries: 33.79%

Associate Advertising Manager 

Associate advertising managers support the planning and execution of advertising campaigns proposed by the marketing department. Their work will include market research, media planning, and campaign management.

LatAm annual salary range: $30,000–$35,400

Potential savings over US salaries: 36.48%

Community Builder 

Community builders create and foster online communities of customers and potential customers. They manage social media accounts, respond to customer inquiries, and facilitate conversations that increase engagement and sales. Good community builders have excellent communication and interpersonal skills. 

LatAm annual salary range: $9,600–$19,200

Potential savings over US salaries: 78.24%

Content Manager 

Content managers are responsible for creating and managing content that promotes the company’s products and services. This may include writing blog posts, creating videos, and managing social media accounts. They should have a good understanding of SEO and content management systems. 

LatAm annual salary range: $24,600–$30,000

Potential savings over US salaries: 60.23%

Copywriter 

Copywriters write clear and compelling copy for various mediums, including websites, ads, and social media posts. They work to create content that is both informative and engaging, helping to increase customer interest and sales. 

LatAm annual salary range: $24,000–$30,000

Potential savings over US salaries: 53.11%

Digital Marketing Specialist 

Digital marketing specialists promote products and services through digital channels like email, social media, and search engines. They work to create and execute campaigns that reach target audiences and drive engagement and sales. They need to be creative, tech-savvy, and able to make data-driven decisions.

LatAm annual salary range: $36,000–$54,000

Potential savings over US salaries: 23.49%

E-commerce Marketplace Manager 

E-commerce marketplace managers manage and optimize a company’s presence on e-commerce platforms such as Amazon and Etsy. They are responsible for ensuring that products are listed correctly, pricing is competitive, and customer service is excellent.

LatAm annual salary range: $36,000–$45,600

Potential savings over US salaries: 45.34%

Email Marketing Specialist 

Email marketing specialists are responsible for creating and executing email marketing campaigns that drive engagement and sales. They work on segmenting email lists, creating compelling content, and monitoring campaign performance.

LatAm annual salary range: $24,000–$36,000

Potential savings over US salaries: 50.53%

Growth Marketing Specialist 

Growth marketing specialists develop and execute campaigns that drive rapid growth for the company. They analyze data, experiment with different tactics, and optimize campaigns to deliver the best results.

LatAm annual salary range: $36,000–$42,000

Potential savings over US salaries: 46.28%

Marketing Analyst 

Marketing analysts analyze data to understand the performance of marketing campaigns. They use this information to make recommendations for improvements and help the company make data-driven decisions.

LatAm annual salary range: $27,600–$38,400

Potential savings over US salaries: 48.65%

Marketing Automation Specialist 

Marketing automation specialists set up and manage automated marketing campaigns. They work to create workflows that automate tasks such as email and social media, allowing the company to reach customers at scale.

LatAm annual salary range: $24,000–$42,000

Potential savings over US salaries: 51.78%

Marketing Specialist 

Marketing specialists create and execute marketing campaigns that promote the company’s products and services. They may work on a variety of tasks, including market research, media planning, and campaign management.

LatAm annual salary range: $18,000–$60,000

Potential savings over US salaries: 40.00%

Media Buyer

Media buyers purchase advertising space in various media, including television, print, and digital. They work to negotiate the best rates, choose the most effective media, and track campaign performance. For more on what a media buyer does and what skills to look for, see our guide on how to hire a media buyer

LatAm annual salary range: $19,800–$25,200

Potential savings over US salaries: 61.19%

Media Manager 

Media managers are responsible for managing the company’s media planning and buying process. They work with media buyers to ensure that campaigns are planned effectively and executed well.

LatAm annual salary range: $30,000–$45,000

Potential savings over US salaries: 57.45%

Product Manager

Product managers oversee the development of a product from start to finish. They are responsible for defining the product vision, setting product strategy, prioritizing features, and ensuring the product is delivered on time and within budget.

LatAm annual salary range: $40,200–$50,400

Potential savings over US salaries: 52.82%

SEO Specialist

SEO specialists improve the visibility and ranking of a website on search engine results pages. They work to increase organic traffic and improve search engine rankings through technical and creative optimization techniques. 

LatAm annual salary range: $30,000–$36,000

Potential savings over US salaries: 39.76%

Head of Marketing

The head of marketing is responsible for leading and managing the marketing team, developing and implementing effective marketing strategies, and overseeing the execution of marketing campaigns.

LatAm annual salary range: $36,000–$60,000

Potential savings over US salaries: 53.82%

Merchandising Specialist

A merchandising specialist analyzes sales data, creates product assortments, and manages pricing strategies to maximize profitability and meet customer demands.

LatAm annual salary range: $24,000–$36,000

Potential savings over US salaries: 20.01%

Marketing Manager

A marketing manager creates and executes marketing campaigns, analyzes market data, and leads the marketing team to achieve business objectives.

LatAm annual salary range: $32,000–$60,000

Potential savings over US salaries: 40.73%

Salaries of Marketing Roles US vs. Latin America

Return to the 2024 Salary Guide: US vs. Latin America

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To read about the roles and average salary ranges in other fields, such as design or sales, and the cost-of-living information for five LatAm countries, return to our 2024 Salary Guide

The salary guide is a valuable resource for businesses looking to hire remote talent from LatAm. It presents a comprehensive overview of LatAm job market trends, cost of living, and the skills and qualities of roles that LatAm remote workers can fill. It gives you the information you need to determine what salaries would be fair for your remote LatAm workers while still providing cost savings for you. 

By nearshore outsourcing to the LatAm region, businesses can access a diverse and highly skilled talent pool and save on operating costs.

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