Are you an SMB or a startup needing a digital marketing professional to assist you with your marketing initiatives and win over more prospective clients without overextending your budget? For this, you need someone who possesses the right combination of skills, great ideas, and strong marketing know-how while also being cost-effective.
If you’re on a limited budget and want an affordable professional that falls into that criteria, hiring a freelance marketer might be the best option. According to a survey by LinkedIn, 70% of small businesses have hired a freelancer, with 81% of them planning to do so again because it allows them to scale their workforce as needed, without incurring the costs of full-time employees.
Read on to find out where to hire freelance marketers and how they can help you in your marketing efforts.
What Is a Freelance Marketer?
A freelance marketer is a self-employed individual who provides marketing services to businesses or clients on a project or contract basis. They can be a generalist (someone competent in several areas) or someone specialized in a niche, for example, a digital marketer who develops social media marketing strategies for dental clinics.
Typically, freelance digital marketers have experience in areas such as graphic and web design, content creation, social media and email marketing strategies, SEO optimization, pay-per-click advertising, affiliate marketing, and link building.
Why Hire Freelance Marketers?
Here are some of the benefits of hiring a freelance marketer:
1. Ease Your Marketing Workload
Hiring a freelance digital marketer on an hourly rate or per-project basis is a great option if you don’t have a marketing team or to support your in-house marketing team with extra tasks.
Marketing workload is often unstable; you will need different levels of effort at different points of the company life cycle. By hiring a freelancer for your digital marketing jobs, you’ll have additional support depending on your needs or current campaigns, such as product launches, link building, a new content marketing or social media strategy, and other marketing tasks.
This allows you to focus on other critical aspects of your business while ensuring that your marketing efforts are still effective.
2. Gain Access to Specialized Skills
When you hire marketing freelancers, you gain access to a large talent pool. You can find the perfect fit without sacrificing quality or breaking the bank. A specialist will know how to research and collect customer data and develop ways to make your product more marketable.
You can find freelancers specialized in growth, paid ads, SEO, content writing, email marketing, lead generation, link building, social media management, and different industries (finance, technology, e-commerce) and company types (startups, SMBs).
Hiring a freelancer can be a game-changer, especially if you’re looking for a marketer specializing in hard-to-find technologies or emerging areas such as AI or machine learning.
3. Manage Varying Project Sizes With Minimal Commitment
Because business owners are only working with freelance digital marketers on a project basis, they can scale their marketing efforts up or down as needed without making a long-term commitment.
This can be especially useful for businesses that experience fluctuations in demand for their products or services or have specific campaigns that necessitate niche knowledge.
4. Ensure Top Performance
Freelance marketers have specialized experience with the latest marketing tools (social media listening tools, SEO tools such as Ahrefs or SEMrush, etc.) and platforms (Google Analytics, social media management platforms, etc.) that can help streamline processes.
Compared to full-time employees, who may require more training and supervision, freelance marketers are usually more independent. They are self-starters, naturally enabling them to be more productive when completing projects. After all, they will usually get paid only after they deliver.
5. Fill a Role for an Urgent Project
One of the key advantages of hiring freelancers is the ability to conduct shorter interview processes. When hiring remotely, businesses can conduct interviews over video or phone, which can be completed in a matter of minutes rather than the hours or days that an on-site interview process can take.
More so, businesses do not need to invest in the same level of infrastructure and resources as they would for an on-site hire. This includes office space, equipment, and other logistic considerations. This minimal commitment makes it possible to get started on projects faster and with less overhead.
According to a report by Global Workplace Analytics, businesses that hire remote workers save an average of $11,000 per employee per year, and remote workers are 15% more productive than their in-office counterparts.
Bonus Material: Want to know more about the remote hiring process? Get our helpful tips by reading this guide.
6. Pay Less for Top Talent
Hiring a freelance digital marketer is one of the most effective routes to save money. Companies don’t incur the same overhead costs associated with in-house staff, such as health insurance and other benefits. They only pay for the marketing and creative work they deliver.
Freelance marketers outside the US also charge significantly lower rates than the standard US market rate. This can save up to 50% for organizations that hire freelancers instead of full-time employees. As a result, you can drastically reduce expenses and relocate the time and funds to other business needs.
7. Hire Elite Marketers With Tons of Experience
The best freelancers are not newbies. Most have accrued significant industry experience working in a digital marketing agency setting for a considerable time. This can be particularly beneficial for businesses that need to fill a role for an urgent project or require particular skills lacking within their in-house marketing team.
8. Find Top Talent From Around the World
With the rise of remote work and the ability to work from anywhere, businesses have access to a much wider pool of talent than they would if they were only looking to hire for digital marketing roles locally.
According to recent statistics, approximately 1.57 billion people out of a total global workforce of 3.38 billion are freelancers. This increases the chances of finding the right candidate for the job, such as a content marketing manager or advertising specialist, exponentially.
Where to Find Great Freelance Marketers
There are several platforms and websites where you can hire freelance marketers. Each one of them allows you to:
- Filter your search and display only the top-rated freelancers.
- Make an informed decision based on what the freelancers are offering, their range of skills, and client feedback from past projects.
We outline the best ones below.
Best Freelance Marketplace Websites for Finding Digital Marketers
Upwork is an excellent platform for hiring freelance digital marketing experts who offer a wide range of marketing services, such as SEO, social media campaigns, PPC, marketing automation, and content marketing. It has a large pool of qualified freelancers with relevant experience.
On top of that, Upwork has a reputation system that allows clients to see the freelancer’s previous work and feedback from other clients, which can help you make an informed decision when hiring. Although it has a great filtering system to ensure you find what you’re looking for, the number of applicants can sometimes be overwhelming.
WeWork is a freelancer community that connects local freelancers and entrepreneurs through various networking events, community groups, and co-working spaces.
The platform has a vetted network of freelancers who are registered as self-employed and go through a vigorous application process to get accepted. For example, if you’re looking for a digital marketing consultant, graphic designer, or marketing strategist, you can easily find a vetted freelancer with a strong portfolio and references. The downside of WeWork is that to hire freelancers through the platform, you have to become a member.
Like the other two platforms mentioned, Fiverr allows you to connect with freelancers with a wide range of digital marketing skills, such as using content management tools and running social media advertising campaigns.
It offers a unique “gig” system, allowing you to browse and purchase pre-defined packages of services. This system can work well for small business owners with a specific budget in mind, as they can easily compare prices and see what is included in each package.
Best Social Media Platforms
Several social media platforms can be leveraged to find and connect with the right freelance candidates to help with your digital marketing strategies:
LinkedIn is an amazing platform that connects millions of professionals worldwide. Unlike other marketplaces for freelancers, it doesn’t facilitate the hiring process or payments. So, if you’re looking for this kind of security, then this platform might not be the first choice for your search.
Regardless, this platform offers an incredible feature that others don’t. It provides the ability to follow freelancers’ profiles and get to know them on a more “personal” level. You can assess how they interact with their audience and the type of content they post, and at the same time, evaluate their abilities to attract an audience and market themselves.
Keep in mind: LinkedIn is not solely a hiring platform, so it may take a while to find a freelancer available to take on an additional project.
Through Facebook, you are more likely to find social media specialists to help you with your content creation, social media strategy, and PPC. Besides having a vast user base, Facebook has various groups dedicated to specific niche freelance marketing areas where employers can find and connect with potential freelancers.
Instagram works best for recruiting marketing freelancers with a focus on visual-related marketing, such as graphic design, photography, video content creation, and video editing. You can search for freelancers using hashtags and location-based filters and review their portfolios and previous works.
Nearshore Outsourcing Platforms
Nearshore outsourcing is an outsourcing model in which a company hires another company or a freelancer from a nearby country to provide services or complete projects. This allows companies to maintain a closer relationship with the service provider, reduce the time difference and cultural barriers, and can make the coordination and communication process easier while maintaining lower costs.
Most platforms and websites like Fiverr, Upwork, Freelancer and LinkedIn can be used for nearshore outsourcing. Each has a talent pool from all over the world, but none of them guarantees to accommodate your time zone.
There are also companies that provide services to outsource top talent from specific countries and continents, e.g., Eastern European countries (Poland, Ukraine) or Latin American countries (Mexico, Colombia).
If you want to nearshore from the United States, Latin American countries are worth considering due to the same time zones, accessibility, and language and cultural similarity.
If you’re interested in nearshoring digital marketing experts from Latin America, Near is a white-glove staffing firm that can help you hire the best pre-vetted talent from Latin America in under 21 days.
We have a massive pool of over 15 thousand candidates with skills for almost any role, marketing freelancers included. We guarantee to present you with candidates working in US time zones who possess great English communication skills and are cost-effective (30–70% below the US market average).
Whether your marketing goals are to increase your social media presence, run successful email marketing campaigns, boost your website traffic, improve your on-page SEO, build a landing page, or create successful digital marketing strategies, hiring freelance marketers might be your best option.
Use the information we covered in this article to decide where is the most suitable place for you to find and hire a freelance digital marketing specialist.
Or simply start now by filling out our form with the profile of the role you need, and we’ll present you with the best pre-screened candidates.