Business-to-business (B2B) sales are the gold standard for many companies. Landing an enterprise client can mean a huge return on investment, stable revenue, and valuable feedback to improve the product or service.
But B2B sales is also usually complicated, requiring multiple stakeholders, a longer sales cycle, and higher customer acquisition costs. Many companies, especially SMEs and start-ups, lack the resources to have dedicated B2B sales agents.
The emergence of B2B sales outsourcing has solved that problem, allowing you to reap the benefits of sales teams on demand with lower overhead.
This guide will take a deep dive into B2B sales outsourcing, explore the qualities you should look for in B2B sales outsourcing firms, and provide a list of 25 companies that can help you secure high-value clientele.
What Is B2B Sales Outsourcing?
B2B sales outsourcing is the practice of hiring external organizations or teams to manage the process of selling to other businesses.
It allows companies without an in-house B2B sales team (or that wish to augment their existing team) to benefit from a specialist’s expertise and resources without bearing the costs and complexities of employing full-time sales staff.
These B2B sales outsourcing companies handle processes like:
- Lead generation and qualification
- Sales strategy and campaigns
- Outreach and engagement
- Appointment setting
- Negotiation and closing deals
Outsourcing sales to external companies can be particularly effective for B2B companies because the sales cycle tends to be longer, more complex, and involves a higher level of decision-making than typical business-to-consumer (B2C) sales.
When Should You Outsource Sales?
Outsourcing sales is a strategic decision that can have significant advantages. Here are some scenarios in which a company might consider outsourcing its B2B sales:
- Limited in-house expertise: If your team lacks certain sales expertise, such as experience in inside sales, hiring an external team of sales professionals with proven success in your industry might be more efficient and effective.
- Rapid scaling needs: Businesses looking to quickly scale their operations may find outsourcing a faster way to expand their sales reach without the time and expenses required for recruiting and training a large in-house team.
- Trialing new markets: Partnering with outsourced sales teams can be a way to test a new market or customer segment without committing extensive company resources.
- Inefficient current sales performance: If your company’s in-house sales team is not delivering the desired results, an external team with the expertise to provide services like outsourced sales management might bring new strategies and processes to rejuvenate your organization’s sales efforts.
What Qualities Should You Look For in a B2B Sales Outsourcing Company?
There are several key qualities to consider when choosing a B2B sales outsourcing partner:
Relevant industry expertise
The company should have experience in your specific industry. It must understand the market dynamics, target customer profiles, and competition to sell to your potential customers effectively.
Track record of success
Look for documented case studies, testimonials, and references that demonstrate the company has delivered measurable success for other clients, particularly those with comparable business models or in similar markets.
Communication skills
Clear and frequent communication is vital for a successful partnership. Ensure the company is transparent about its processes and open to collaboration with your internal teams.
Innovative technology and tool usage
The best sales outsourcing companies utilize cutting-edge sales technology tools for customer relationship management (CRM), lead generation, analytics, and communication. They should also be able to easily integrate their systems with your existing platforms.
Scalability and flexibility
The company should be able to scale up or down according to your business needs. Look for firms that are flexible enough to quickly adapt to changing market conditions or shifts in your business strategy.
Top 25 Companies To Consider for B2B Outsourcing
To help you find the right partner to handle your B2B sales, we’ve curated a list of 25 B2B sales outsourcing providers with proven track records of success.
Note that these are not in any particular order, as each brings its own strengths and weaknesses to the table. Make sure to select one that will fit your business situation, and consider the qualities listed above before deciding.
1. Near
We’re putting ourselves in the top spot because of our commitment to helping companies scale up their B2B sales efforts. Near is a full-service recruitment and staffing agency that can give you a competitive advantage by helping you hire talented professionals in Latin America (LatAm).
We’ll help you augment your team by hiring for roles like:
- Inbound sales representative
- Outbound sales representative
- Sales development representative (SDR)
- Business development representative (BDR)
- Email marketing specialist
- Digital marketing manager
We only work with the top 1% of remote talent and provide on-the-ground support to help make your outsourced B2B sales professional feel like part of the team.
2. CIENCE
CIENCE is a B2B lead generation and outbound sales company that utilizes a multi-channel approach to help businesses grow their customer base. Its services range from researching and validating leads to creating targeted marketing campaigns that speak directly to the needs and interests of prospective clients.
This company’s services are particularly effective for organizations that lack internal resources for detailed lead research and market-specific outreach strategies.
3. Sales Outsourcing Pros
Sales Outsourcing Pros is a company that provides comprehensive sales strategies and execution services for B2B organizations. It tailors its approach to focus on creating custom sales processes, training outsourced sales and marketing teams, and implementing sales technologies that drive results.
This company is well suited for businesses seeking an end-to-end outsourced sales department, especially SMEs that need an outsourced chief sales officer (CSO) or sales management support.
4. JumpCrew
JumpCrew is an integrated sales and marketing firm that focuses on driving growth. Its services include:
- Sales team outsourcing
- Digital marketing
- Customer acquisition strategies
Because of its broad service catalog, JumpCrew is ideal for companies seeking both sales and marketing assistance, particularly those looking to strengthen their online presence alongside their sales efforts.
5. MarketSource
MarketSource offers outsourced sales teams, integrated marketing, and retail management services through a blend of proprietary technology, data analytics, and experienced sales professionals.
It is best suited for companies looking for a partner to manage and execute their sales and marketing strategy, especially those in the retail or technology sectors.
6. Acquirent
Acquirent specializes in providing scalable and data-driven outsourced sales services. It offers various services, including:
- Sales training
- Sales recruiting
- Lead generation
This company is suited for SMEs that require a flexible and scalable sales force. Acquirent is also ideal for organizations that need help executing sales tactics and building, training, and developing internal sales teams.
7. Sales Partnerships
Sales Partnerships offers personalized turnkey sales outsourcing services. It focuses on creating high-performance sales teams that integrate with the client’s company, culture, and expectations.
This company is a good fit for businesses looking for a comprehensive and customizable outsourced B2B sales solution emphasizing face-to-face customer interactions. It caters to businesses with complex products or services requiring in-depth presentation and education during sales.
8. Durham Lane
Durham Lane is a sales performance and outsourcing company that prides itself on its “Selling at a Higher Level” methodology. Its services include sales training, outsourced sales, and lead generation, with a strong focus on accelerating growth.
The company’s approach is especially beneficial for firms looking to improve their sales dialogue and conversion rates through advanced training methodologies and skilled sales execution.
9. Leadium
Leadium provides full-service sales support by building outbound strategies focused on lead generation and qualifying sales opportunities. The company also emphasizes data to deliver consistent sales pipeline growth.
This firm is an ideal choice for start-ups and businesses in growth phases that need a dedicated and experienced team to build their sales pipelines.
10. Sapper Consulting
Sapper Consulting helps companies secure high-quality leads by crafting finely tuned, customized email sequences that engage and convert. With proprietary sales software and creative storytelling, Sapper Consulting prides itself on cutting through the noise to deliver results.
This consulting firm is best for businesses seeking strong B2B lead generation and tailored outbound email campaigns that resonate with their target audience.
11. Superhuman Prospecting
Superhuman Prospecting focuses on human-centered, direct marketing strategies. It provides lead generation through cold calling and event follow-up.
This company’s hands-on approach is particularly effective for building authentic connections through direct human interaction in its sales process.
12. EBQ
EBQ offers a full suite of outsourced sales and marketing services, including:
- Appointment setting
- Lead generation
- Customer success
- Full-cycle sales solutions
By providing specialized teams for each phase of the sales and marketing process, it uses a comprehensive approach designed to augment existing departmental functions or serve as a complete outsourced service.
13. Operatix
Operatix is a sales acceleration company that drives revenue growth for B2B technology organizations, particularly those offering Software as a Service (SaaS).
It offers services such as account-based sales development, lead generation, and outsourced sales management, focusing on establishing a fast and efficient route to market for its clients’ solutions.
14. InvisiblePPC
InvisiblePPC is a white-label solution for digital agencies that offers outsourced services, including:
- Sales support
- Google Ads management
- Client onboarding
This company prides itself on being a behind-the-scenes team that allows agencies to scale by handling the technical and client-facing work necessary for pay-per-click (PPC) advertising campaigns.
15. Televerde
Televerde is a global marketing and sales services company that helps businesses generate demand, close deals, and grow their customer base by providing strategic and tactical solutions.
It specializes in creating and executing multi-channel marketing campaigns that drive revenue and is known for its unique business model that empowers incarcerated women through professional opportunities.
16. Extended Presence
Extended Presence provides outsourced sales and B2B lead generation services through teleprospecting and strategic account mapping. It offers tailored programs to build a consistent sales pipeline for clients in the technology and software sectors.
Its services are ideal for businesses looking to enhance their sales pipeline with qualified appointments, particularly within the technology and enterprise software markets.
17. Overpass
Overpass is an innovative platform offering on-demand sales talent, allowing companies to construct their remote sales teams quickly and efficiently.
It is suitable for businesses that are looking to scale rapidly and need a flexible way to hire and manage experienced sales professionals remotely. The platform is especially beneficial for companies that require the agility to adjust their sales force size based on fluctuating demands or project-based initiatives.
18. Upcall
Upcall is an outbound call service designed to help businesses generate leads, qualify them, and gather market insights through a cloud-based calling platform. With a network of US-based agents, Upcall offers services such as:
- Cold calling
- Surveys
- Appointment setting
- Follow-up calls
It focuses on delivering high-quality conversations and seamless integration with existing sales and marketing workflows.
19. Bandalier
Bandalier provides outsourced sales and customer support teams to start-ups and growth-stage companies. It trains and manages remote sales professionals to help businesses with lead generation, sales qualification, and closing deals.
Bandalier focuses on flexible, adaptable sales support, which allows businesses to expand their reach without committing to the overhead of full-time hires.
20. memoryBlue
The sales development consulting firm memoryBlue serves high-tech companies. It offers outsourced SDR services, including lead generation, market research, and outbound prospecting.
This company aims to fuel the sales pipeline with quality leads and opportunities while helping clients expand their internal sales talent through recruiting and training services.
21. Callbox
Callbox is a B2B lead generation company that blends AI with multi-channel marketing solutions to increase businesses’ sales pipelines and client bases. Its services encompass telemarketing, email marketing, social media, and online marketing, combined with its proprietary CRM and marketing automation tools.
Callbox’s versatile strategy makes it a good match for businesses in competitive fields like technology and healthcare, where targeted, multi-faceted outreach is critical.
22. Belkins
Belkins helps businesses by creating personalized email outreach campaigns, scheduling appointments with decision-makers, and providing market research and lead database services to ensure an effective B2B sales process.
Its approach is ideal for SMEs expanding their pipeline and securing high-level prospects’ meetings. Companies that could benefit from enhanced lead research and data-driven outreach strategies will find their services particularly useful.
23. Winning by Design
Winning by Design is a consulting firm offering coaching and training alongside its sales outsourcing services. It is known for helping SaaS and other high-growth companies accelerate their sales by implementing science-based, customer-centric sales strategies.
This firm’s services include designing go-to-market strategies, transforming customer success, and improving sales execution.
24. Intelemark
Intelemark is a B2B telemarketing firm that customizes campaigns to the specific needs of its clients to connect them with high-level decision-makers.
With US-based calling agents and a commitment to delivering impactful sales opportunities, Intelemark is well suited for businesses seeking to expand their reach into new markets or enhance their existing customer base.
25. Dun & Bradstreet
Dun & Bradstreet offers powerful B2B sales intelligence and lead generation tools. It helps shorten the sales cycle and facilitate the transformation from prospect to profitable relationship by leveraging vast business data and analytics.
The platform is particularly useful for companies that rely on rich data to craft individualized outreach strategies and need dynamic, up-to-date information on potential leads and market trends.
Final Thoughts
B2B sales outsourcing can transform your sales process, enable you to capitalize on new market opportunities, and ultimately drive your bottom line.
However, remember that the outsourced B2B sales team you choose should act as an extension of your own, reflecting your values and driving toward your sales goals with the same enthusiasm and commitment.
Near’s extensive talent pool of LatAm-based professionals includes highly motivated and committed talent in a wide range of sales and marketing roles.
Schedule a free, no-commitment recruiting call with Near today to discover how we can cut 50–70% of your sourcing and screening time and connect you with top sales professionals, enabling you to reach and surpass your sales targets.
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