How to Choose the Best White Label SEO Outsourcing Company

If you’re here, you’re probably trying to figure out how to offer SEO services without building a full team from scratch.

Maybe your clients keep asking for SEO. Maybe you’re tired of turning away revenue. Or maybe you’re looking for a way to scale without getting buried in technical work or monthly reports.

Whatever the reason, white-label SEO outsourcing sounds like the right move. And in many cases, it is.

In this guide, we’ll walk you through how white-label SEO works, what to look for in a partner, and how to avoid common pitfalls. But we’ll also show you a path most agencies overlook: bringing on a dedicated SEO specialist for around the same cost, without losing margin or control.

How Does White Label SEO Outsourcing Work?

White-label SEO outsourcing lets you offer professional SEO services to your clients—under your brand—without doing the work in-house. You partner with an external SEO provider who handles the strategy, execution, and reporting while you maintain the client relationship.

The process is seamless, ensuring your clients receive top-tier SEO services branded under your company’s name. The end client remains unaware that an external provider is involved.

It’s a popular model for agencies that want to expand their offerings without hiring a full SEO team.

Here’s how it typically works:

1. Identify your needs: Determine the specific SEO services you want to offer and the goals you aim to achieve for your clients. This might include local SEO, technical audits, content optimization, or backlink strategies.
2. Partner selection: Choose a reputable white-label SEO provider that aligns with your needs. Look for companies with proven expertise, a solid track record, and a transparent process.
3. Contract and onboarding: Once you select a partner, formalize your collaboration with an agreement that outlines the services, deliverables, timelines, and confidentiality clauses.
4. Deliver under your brand
   Your clients receive SEO work, performance reports, and results—all branded as your agency’s output.

By outsourcing your SEO services, you can focus on your core competencies while still providing a full suite of digital marketing solutions to your clients.

This not only enhances your service portfolio but also drives client satisfaction and loyalty, helping your business grow without the constraints of scaling up your internal team.

Services Offered by White Label SEO Companies

When considering a partnership with a white-label SEO outsourcing company, it’s essential to understand the range of services they provide. These services are designed to cover all aspects of SEO.

SEO audits

An SEO audit is a critical first step in any SEO strategy. White-label providers conduct thorough assessments of your client’s website to identify issues that could be hindering their search engine ranking. Whoever audits your website, will usually follow a comprehensive SEO checklist that will cover everything from on page, technical and off page SEO.

Keyword research

Effective SEO relies heavily on identifying and targeting the right keywords. White-label SEO professionals use advanced tools and techniques to carry out comprehensive keyword research.

Content production

Content is the backbone of any SEO strategy. White-label SEO companies can create high-quality, SEO-optimized content tailored to the needs of your clients.

Backlink audits

Backlinks continue to be a significant ranking factor in search engine algorithms. White-label providers conduct backlink audits to assess the quality and quantity of your client’s inbound links.

Competitive analysis

Understanding the competition is crucial to developing an effective SEO strategy. White-label SEO agencies perform competitive analysis to identify key competitors, their strengths, and their weaknesses.

On-site fixes

Technical SEO issues can significantly affect a website’s performance. White-label SEO companies are equipped to handle on-site fixes that improve site speed, mobile-friendliness, crawlability, and overall user experience.

How to Choose the Right White Label SEO Provider

Most white-label SEO companies look similar on the surface. But dig deeper, and the differences start to matter—fast.

Here’s what actually separates the good from the ones that’ll leave you cleaning up messes or explaining missed deadlines to clients.

Ask who’s actually doing the work

Is the provider doing the work in-house, or are they outsourcing it again to anonymous freelancers? There’s nothing inherently wrong with subcontracting—but you need transparency. You should know who’s handling your clients’ campaigns, what their credentials are, and how quality is controlled.

Red flag: You never get to meet or speak with the SEO strategist directly.

Review their reporting format

A good white-label partner gives you clean, client-ready reporting. Bonus points if the reporting is branded with your agency’s logo and written in language your clients will understand—not just raw keyword data and cryptic backlinks.

Ask for real examples, not just “templates.” You want to know how they communicate wins, handle setbacks, and explain performance trends.

Pro tip: Ask how they report on what they did—not just the outcomes. It builds trust with your clients.

Gauge their strategic depth

There’s a big difference between an SEO provider who blindly executes tasks and one who actually thinks. Look for someone who can tailor campaigns to your clients’ industries, who asks good questions during onboarding, and who can recommend pivots when results stall.

You ideally want someone who is less like a vendor, and more like a strategist you can rely on behind the scenes.

Understand what’s custom vs. cookie-cutter

Some providers put every client through the same generic process. That’s fine for basic needs—but not if your clients expect smart SEO that’s aligned with their business goals.

Ask how they approach different industries, content strategies, or technical site challenges. You want flexibility, not formulaic campaigns.

Test this: Ask how they’d handle a niche B2B SaaS client with low domain authority and no blog. If they fumble, they’re not thinking critically.

Look for built-in flexibility

Can you scale up or down easily? Add content support? Handle an e-comm client this month and a local law firm the next? The best partners are adaptable. They’re built to help you grow—without forcing you into a rigid package.

Make sure communication isn’t a bottleneck

Fast response times, clear feedback loops, a dedicated point of contact—these things make or break your client experience. If you’re constantly chasing updates or relaying confusion, the relationship won’t last.

Bottom line: You’re not just buying SEO execution. You’re buying trust. Choose a partner who helps you look good and grow with confidence.

Confirm reliable and ethical SEO practices

Your clients are trusting you to improve their rankings without putting their site at risk. Make sure your partner sticks to white-hat SEO practices and avoids shortcuts like private blog networks (PBNs), spammy backlinks, or keyword stuffing.

Ask about their link-building sources, how they vet content, and whether they stay current with Google’s algorithm updates. One bad backlink strategy can undo months of progress—or worse, damage your client’s domain authority.

Reminder: You’re accountable for the work, even if you didn’t do it. Choose a partner that protects your reputation.

Best Practices for Collaboration with Your White Label SEO Partner

Effective collaboration with your white label SEO provider is essential for delivering consistent, high-quality results to your clients.

Set clear goals and expectations

Start your partnership by setting clear, measurable goals and outlining your expectations. This includes defining the key performance indicators (KPIs) you want to track, the timelines for deliverables, and the outcomes you want for your clients.

Implement regular updates and reporting

Consistent communication is vital to a successful collaboration. Establish a schedule for regular updates and reporting to keep track of progress, address any issues promptly, and make necessary adjustments.

Maintain brand consistency

Your clients should never feel like the services they are paying you for are being outsourced.

To maintain brand consistency, provide your white-label SEO partner with comprehensive brand guidelines and an understanding of your company’s tone, style, and overall branding.

Provide feedback and adapt to changes

Regularly review the performance of your white-label SEO partner and provide constructive feedback on areas that need improvement or adjustments.

What If You Could Afford Your Own SEO Specialist?

Many digital agencies explore white-label SEO providers because they believe hiring an in-house SEO expert is financially out of reach. But that assumption is outdated—especially if you’re open to hiring globally.

You can build your own SEO function for about the same monthly investment you’d spend with an outsourcing firm—if you hire from Latin America. We see it all the time.

You can hire experienced, full-time SEO specialists in LatAm who can integrate directly with your team, work your hours, and own your campaigns end to end. No handoffs, no black-box deliverables. Just a skilled SEO operator who becomes part of your internal capability.

Most US-based SEO specialists expect $44K–$113K per year. But you can hire an SEO expert in LatAm for around $24K–$42K annually—around 60% less—without sacrificing quality.

You can find professionals with agency or in-house brand experience, strong English communication skills, and up-to-date knowledge in technical SEO, link building, analytics, and content optimization.

The result? You don’t just resell someone else’s services—you own the function. You build long-term SEO equity for your clients. And you keep your margins intact.

This is why some agencies choose to skip the traditional white-label route and instead invest in hiring dedicated SEO talent via a recruiting partner like Near.

3 Companies to Consider for SEO Outsourcing

Once you’ve decided to expand your SEO offerings through outsourcing or recruiting top SEO talent, the next step is choosing the right partner. Below are three reputable options—each offering a slightly different model depending on your needs.

1. Near

Near (Hire With Near) is a full-service staffing and recruiting agency that helps US companies of all sizes hire top-performing remote talent in Latin America across finance, accounting, sales, software engineering, AI, data, marketing, operations, and virtual assistance.

Unlike traditional white-label companies, Near helps you build your own dedicated SEO team instead of outsourcing to a shared resource pool. Here's why agencies choose us for their SEO hiring:

• Full ownership: You get full-time SEO specialists who work exclusively for your agency, follow your processes, and integrate directly into your team culture
• Fast placement: Most agencies hire their SEO specialist within 21 days from our pre-vetted talent pool of 45,000+ candidates
• Same-time collaboration: Real-time collaboration from close time zones. No more wait overnight for campaign updates or scheduling meetings at inconvenient hours
• Significant savings: Save up to 64% compared to US-based SEO specialists while maintaining the same quality of expertise

How we support your hiring success:

• Full-service process: We handle everything from sourcing pre-vetted candidates to managing international payroll and compliance
• No upfront fees: You never pay anything upfront—only after you make a successful hire
• Flexible support: Choose between a one-off fee or monthly support for ongoing payroll and compliance
• Proven track record: 97% success rate and 9.1+ client satisfaction score across 700+ successful placements

Rankings.io hired 6 SEO specialists through Near. They built up their internal SEO capability while saving $463K annually for those hires and the other marketing positions they filled. Their Human Resources Director, Gillian Alvillar, says:

When I check with the department managers, they all say, 'It's like 100 out of 10.' The talent we've brought in through Near has been professional, articulate, intelligent, and absolutely the right fit for our team.

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Best for: Agencies ready to build in-house SEO capacity while keeping costs low and maintaining full strategic control.

2. SEOreseller

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SEOreseller offers a fully managed white-label SEO service. You can plug their services directly into your agency’s operations and provide your clients with everything from keyword tracking to link building and reporting.

It’s ideal for agencies that want a hands-off solution and are happy to resell someone else’s services.

They offer keywords, monthly reporting, monthly link building, on-page content optimization, technical SEO optimization, website audit, and more, depending on the fixed pricing plan you choose.

Best for: Agencies with low internal bandwidth that want to start offering SEO immediately.

3. DashClicks

DashClicks combines a white-label SEO service with a client-facing dashboard, making it easy to manage deliverables and maintain transparency. Their subscription model and automation tools appeal to fast-growing agencies looking for scale.

Its services include a fulfillment center, automated onboarding, order tracking, sub-accounts, an account manager, and case studies. You essentially get a white-labeled platform to manage and deliver your clients’ SEO services.

Best for: Agencies that need scalable SEO fulfillment and prefer a dashboard-first experience.

Final Thoughts

The choice between white-label SEO outsourcing and building your own team comes down to control, margins, and long-term strategy.

White-label partnerships offer a quick path to market, but you're essentially renting capabilities. You depend on another company's processes, timelines, and quality standards. When issues arise—and they will—you're stuck in the middle, explaining delays or performance gaps to frustrated clients.

Building your own SEO capability takes a different approach. You invest in people who understand your agency's standards, work exclusively on your accounts, and grow alongside your business. 

The monthly cost often matches what you'd pay for outsourcing, but you own the relationship and control the outcomes.

Here's what we've learned from helping agencies make this decision: the most successful ones stop thinking about SEO as a service to outsource and start treating it as a core capability to build.

Take that 300-person digital marketing agency that came to us. They were tired of freelancers dropping out mid-project and paying premium hourly rates. Within two weeks, we placed an SEO project manager on their team. Now they're saving nearly $200K annually, but the real win? No more scrambling to replace unreliable contractors at the last minute.

Ready to explore what building your own SEO team could look like for your agency? Schedule a free consultation to discuss how we can help you find the right SEO talent—fast, cost-effective, and on your terms.