CPG Staffing and Recruiting Agency

A CPG staffing and recruiting agency sources, screens, and delivers interview-ready candidates so your team isn’t spending time on applicants who don’t understand the category, the retail environment, or how a DTC operation actually runs.

At Near, the process starts with a discovery call where your dedicated recruiter learns the role, your brand, and your non-negotiables, whether that’s trade marketing experience, Shopify familiarity, supply chain background, or near-native English fluency for customer-facing work. 

We source from our LatAm talent network, screen for CPG-relevant skills and experience, and deliver a shortlist within days.

You interview. We coordinate. You make the hire.

Near is a full-service nearshore staffing and recruiting partner that helps US companies hire across all industries and departments, including CPG. Our recruiters specialize in placing brand and marketing professionals, e-commerce and digital specialists, supply chain and operations talent, and customer-facing roles across food and beverage, health and beauty, apparel, and DTC consumer brands.

Our services include:

1. Candidate sourcing and screening: We handle sourcing, screening, English proficiency testing, verification of CPG-relevant experience and tools, initial interviews, and international background checks.
2. Payroll, compliance, and contracts: Through our staffing model, Near manages contracts, payroll, tax compliance, and benefits administration so you can hire in LatAm without setting up a local entity or navigating each country's labor law yourself.
3. Equipment and onboarding logistics: We've helped clients source laptops, secure office space, and coordinate equipment setup when needed.
4. Ongoing support: Your dedicated recruiter stays available on Slack after placement for check-ins, questions, and anything that comes up.

Both our recruitment-only and full-service staffing options include the same rigorous vetting process and no upfront costs.

Near can fill virtually any role within a CPG organization that can be done remotely.

Common placements include brand managers, social media managers, trade marketing managers, content creators, digital marketing specialists, ecommerce developers, supply chain analysts, market research analysts, and revenue accountants.

If the work doesn’t require physical presence at a warehouse or retail floor, we can find the right person in Latin America.

Near has a 97% placement success rate, 80% two-year retention across placements, and a 4.9 rating on G2 from 115+ client reviews. And those numbers hold across industries, including consumer goods.

Our CPG recruiters understand what strong looks like in this space. They know the difference between a brand manager who can run a campaign and one who can own a category brief end to end. 

They screen for CPG-relevant backgrounds, including candidates with experience at multinational consumer goods companies and DTC brands.

Every candidate goes through structured screening for skills, communication ability, and culture fit before reaching you. If a hire doesn’t work out, our 180-day replacement guarantee protects you at no additional cost.

Near works on a contingency basis: no upfront costs, and you pay only after you make a hire.

Fees depend on which model you choose—recruiting only, or full-service staffing that includes payroll and compliance—and we walk through both clearly on the first call.

Most clients find that even including Near’s fee, the total annual cost of a LatAm CPG hire is still up to 60% less than the equivalent US hire. On a discovery call, we share specific salary benchmarks for the roles you’re considering.

Near is best suited for CPG teams that need to scale quickly while maintaining high standards for brand execution, operational reliability, and real-time collaboration.

We work particularly well with growth-stage and mid-market consumer brands building out marketing, trade, e-commerce, and operations functions simultaneously, and with lean founding teams that need strong generalist talent before they can justify a full US headcount.

If you’re managing a DTC channel, preparing for retail expansion, or trying to keep pace with content and social demands without overbuilding domestically, Near is designed for that.

Yes, Near actively sources CPG professionals in Latin America with direct experience in US retail environments, trade marketing workflows, promotional planning, Shopify storefronts, and account management with retail partners.

Latin America has a strong talent base with backgrounds at multinational consumer goods companies operating across the Americas.

We screen specifically for CPG-relevant experience—food and beverage, health and beauty, personal care—depending on your category.

For highly specialized roles such as national accounts or senior category management, we’re transparent about candidate pool depth before you begin rather than overpromising on timeline.

If you’ve struggled with offshore hiring in Asia or Eastern Europe due to time zone gaps, communication friction, or async bottlenecks, LatAm talent operates during your business day and integrates more naturally with US teams.

LatAm talent works full US business hours because the time zones are naturally aligned, most countries sit 0–2 hours from Eastern Time, with no overnight lag and no async bottleneck.

Your brand manager in Colombia or supply chain analyst in Argentina is available in real time during your business day, the same way your Austin office is available to your New York office.

Most Near clients who switched from Asia-based offshore teams cite real-time availability and cultural alignment as the primary reasons they didn’t go back.

Near presents only candidates with strong, professional English—written and spoken—at exactly the level the role requires, including for client-facing, agency-facing, and retailer-facing work.

We include video introductions with every candidate so you can assess communication style and fluency before the first interview.

For CPG roles that require presenting to retail buyers, managing agency relationships, or collaborating closely with US-based cross-functional teams, Near screens specifically for that level of professional communication, not just conversational English.

Most clients receive their first shortlist within 3–5 business days of the recruiter kickoff call and complete their hire within 21 days.

For marketing coordinators, social media managers, supply chain analysts, and e-commerce roles, that timeline is the norm. 

For more specialized CPG roles, timelines may be slightly longer, and we’ll tell you that upfront before you begin.