The Complete Guide to Hiring Outsourced Email Marketers

Your email campaigns are underperforming. Open rates are declining, click-throughs have flatlined, and you are stuck manually managing subscriber lists instead of focusing on strategy. You know email marketing works—your competitors are proving it—but you lack the in-house expertise to make it happen.

If you're considering outsourcing your email marketing, this guide covers everything from the benefits of this strategy to how to find the right outsourced email marketer. We’ll also cover an alternative to outsourcing you should consider before moving forward.

What Can Outsourced Email Marketers Do for You?

Outsourced email marketers manage the complete email marketing lifecycle, from strategic planning and campaign design to content creation, list management, and performance analytics. 

There are lots of reasons why you might need to hire an outsourced email marketing specialist. From planning to execution to analysis, they can manage a wide array of email marketing tasks.

Strategic planning

An outsourced email marketer can translate your business goals into an actionable email strategy. This involves:

• Segmentation of your audience based on their behaviors and preferences
• Planning the email marketing calendar
• Establishing key performance objectives

The marketer works closely with your team to ensure that the email campaigns align with your overall digital marketing strategy and brand message.

Email campaign management and design

Outsourced email marketers have the specialized expertise to design effective campaigns that resonate with your audience. 

Managing the full lifecycle of email campaigns, from ideation to launch, they also handle subscriber lists, schedule mail-outs, conduct A/B tests, and tweak campaigns for better performance.

Email content creation

Crafting the right message is at the heart of any successful email marketing campaign. Outsourced email marketers can write professional emails, persuasive subject lines and body content, personalizing messages to enhance engagement and convert leads into customers. 

List building and maintenance

Outsourced email marketing experts can develop strategies to expand your email list with high-potential leads through lead magnets and opt-in forms. They can also maintain the quality of your list by periodically purging inactive or disengaged subscribers, running email addresses through an email validation tool, minimizing bounce rates.

Analytics and reporting

Outsourced email marketers rigorously track campaign performance, analyze data to gain insights into customer behaviors and preferences, and iterate on strategies for better results. 

They provide detailed reports, including metrics like:

• Open rates
• Click-through rates
• Conversion rates
• Overall ROI

Analysis is essential to understand the effectiveness of your email marketing campaigns. 

Benefits of Outsourcing Email Marketing

Outsourcing email marketing delivers specialized expertise, significant cost savings, and scalability without the overhead of full-time employees.

By outsourcing external email marketers, you can enjoy several advantages:

Expertise and specialized skills

Outsourced email marketers bring a wealth of knowledge and experience to the table. 

They are up to date with the latest industry trends, tools, and strategies in the email marketing arena. Their specialized skills enable them to craft successful campaigns that resonate with your target audience and yield higher engagement and conversion rates.

Furthermore, they understand the importance of email security and deliverability, ensuring compliance with DMARC rules to safeguard your domain from spoofing and enhance email authenticity for better reach.

Cost savings

Hiring a full-time, in-house email marketing team of experts can be financially burdensome, especially for SMEs. 

Outsourcing gives you access to expert services without the overhead costs associated with full-time employees. For example, nearshoring outsourcing in Latin America also comes with significantly lower salary expectations due to lower living costs. 

Time savings

Email marketing involves many time-consuming tasks, such as designing, writing, scheduling, and analyzing campaigns. Outsourcing these tasks frees up your internal team to focus on other crucial aspects of your business. This means you can devote more time to strategy, product development, and other core business activities.

Access to advanced technology

Don’t have a Mailchimp subscription? No problem. Email marketers use advanced tools and software to design, test, and track their campaigns. By outsourcing, you also get the benefits of these advanced technologies without having to invest in them yourself, which costs an average of $751 to $1,000 per month. 

Scalability

As your business grows, so too do your email marketing campaigns. You can easily scale outsourced email marketing services to handle increased workloads or advanced campaign strategies without the need to hire more staff or invest in more internal resources.

Enhanced creativity

External email marketers often work with a variety of clients across different industries. This exposure gives them a broader perspective when it comes to creative ideas for campaigns. Your business can benefit from these fresh, innovative ideas that stand out in the crowded inboxes of your customers and drive sales.

How To Hire Outsourced Email Marketers

To hire quality outsourced email marketers, define specific campaign needs and goals first, research providers through portfolios and case studies, evaluate value beyond pricing alone, and verify expertise through targeted questions about technical skills and past campaign results.

Outsourcing digital marketing services requires a careful and strategic approach. Follow these steps to ensure you find the best-fit services that can deliver the results you are looking for.

1. Define your needs

It seems simple, but before beginning your search, figure out what you actually want to accomplish. Define your goals, the type of campaigns you want to run (such as newsletters, product announcements, or promotions), your target audience, and any specific challenges you need help with. 

The more details you can provide, the easier it will be to find an outsourced email marketer that fits the bill. Consider the scale of your operations, the depth of services you need (full-scale campaign management versus specific services like email copywriting), and your expectations for growth and scalability.

2. Research potential agencies or independent contractors

Look through online platforms such as Upwork for freelance marketers, and search for agencies like Near with strong email marketing reputations. Check portfolios, read client testimonials, and review case studies to understand their capabilities. Create a shortlist of potential candidates who align with your business’s needs and goals.

3. Look beyond pricing (but don’t ignore it)

It’s easy to get swayed by cost, but remember that the cheapest email marketing solution isn’t always the best. It’s important to consider the value you’ll receive. Look into what is included in the pricing, such as the level of customization, the extent of reporting and analysis, and any additional services. 

At the same time, have a budget in mind and be up front about it. Transparent pricing models and flexibility to accommodate your budget are often good signs.

4. Ask the right questions to determine their expertise

Before making your decision, verify the email marketing providers’ level of expertise. Schedule interviews or calls to ask targeted questions. Ask about:

• Their industry experience
• Results they’ve achieved in past campaigns
• How they stay current with email marketing trends and regulations
• How they measure and report success
• Email marketing tools they use
• Examples of their work

These conversations will help you assess their level of knowledge and strategic thinking.

One of our marketing recruiters advises: 

When screening candidates, I look for strong English communication skills and candidates who can articulate their experience with specific email marketing platforms like HubSpot, Mailchimp, or ActiveCampaign. I also check if they've been promoted within previous roles or taken on increased responsibility, which signals growth potential.

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5. Consider cultural fit to find the right match

The right outsourced email marketer will not only have the right skills but also mesh well with your company’s culture and values. Look for signs that they understand your business ethos and can communicate effectively with your in-house team.

This is particularly important for long-term collaborations where mutual understanding and rapport are key for smooth operation.

6. Negotiate to find the right price point

Once you’ve identified an email marketing service provider that you believe checks all the boxes, it’s time to negotiate the terms of the agreement. This should include:

• Pricing
• Expected deliverables
• Timelines
• Performance benchmarks

Be clear about your expectations, but also be open to recommendations from the service provider, as they may have insights into what could make the campaigns more successful. The goal is a partnership that offers a solid return on investment for your email marketing efforts.

Things To Consider When Hiring an Outsourced Email Marketer

Successful email marketing outsourcing requires attention to communication protocols, time zone alignment, provider flexibility, and long-term partnership potential beyond just technical skills and pricing. 

Here are some factors that are important to keep in mind:

Communication and time zone differences

Effective communication is crucial when working with remote marketing teams. Consider the potential challenges that may arise from time zone differences. Can meetings be scheduled at convenient times for both parties? Are they responsive and clear in their communication? 

It’s important to establish expectations around response times and preferred communication channels (email, instant messaging, or video calls). 

Flexibility and adaptability

Things can change quickly. Look for an email marketer who not only has a solid plan but is also flexible enough to adapt to unforeseen changes. Your outsourcing partner should be able to pivot strategies, timelines, and campaign focuses without causing significant disruptions to your overall marketing goals.

Long-term relationship potential

Are you looking for a one-off email marketing project or a long-term partnership? Continuity tends to improve the quality of the work over time. A marketer who grows with your business will gain deeper insights into your audience and be able to offer more customized, effective strategies.

Hiring a Full-Time Email Marketer in Latin America

Hiring a full-time email marketing specialist from Latin America combines the dedicated focus of an in-house employee with up to 68%% cost savings compared to US hires, plus the advantage of overlapping time zones for real-time collaboration.

While freelancers and agencies offer flexibility, a full-time Latin American email marketer becomes a true extension of your team. They learn your brand voice deeply, understand your customer journey intimately, and can execute long-term email marketing strategies that require consistency and institutional knowledge.

Why companies choose full-time LatAm email marketers

According to Near's State of LatAm Hiring Report, marketing is the top department US companies fill with Latin American talent, representing 11% of all nearshore hires. Companies save an average of $35,000 to $64,000 annually per hire compared to US salaries.

The appeal goes beyond cost savings. Latin American email marketers typically operate within 1-3 hours of US time zones, enabling real-time communication for campaign approvals, emergency fixes, and strategy sessions. This proximity makes them far more integrated than traditional offshore hires in Asia or Eastern Europe.

What to expect when hiring in Latin America

Latin American email marketing specialists typically have experience working with US companies, strong English proficiency, and familiarity with popular email platforms like Mailchimp, HubSpot, and ActiveCampaign. 

Many have worked at both large corporations (where they received structured training) and startups (where they learned to wear multiple hats), making them adaptable to various company stages.

According to our recruiters who specialize in marketing roles, the strongest email marketing candidates demonstrate deep experience working with US companies and can articulate specific campaign results, like improved open rates, conversion metrics, or revenue generated. They emphasize that tenure at each company matters: candidates who have stayed 2+ years typically have more strategic thinking and understand the long-term impact of email marketing beyond just sending campaigns. 

Time-to-hire averages 14-21 days when working with a specialized recruitment partner who handles sourcing, screening, and cultural fit assessment. Near has placed email marketing specialists for companies like Percent, which filled three marketing roles 3.5x faster than traditional US hiring processes.

Salary expectations for full-time email marketers in LatAm

Based on Near's 2025 compensation data:

• Junior Email Marketing Specialist: $2,000-$2,500/month ($24,000-$30,000/year)
• Mid-Level Email Marketing Specialist: $2,500-$3,000/month ($30,000-$36,000/year)
• Senior Email Marketing Specialist: $3,000-$3,500/month ($36,000-$42,000/year)

These rates represent 66-68% savings compared to equivalent US salaries while accessing professionals with comparable or superior skill levels. 

Many Latin American candidates have worked with international clients, understand US business culture, and bring specialized email marketing expertise.

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Final Thoughts

Email marketing is a powerful tool for connecting with customers and driving business growth. When you hire an email marketer—whether freelance, through an agency, or as a full-time team member from Latin America—you gain access to specialized expertise without the overhead of traditional US hiring.

The key is finding the right match for your business needs. Freelancers offer project flexibility, agencies provide full-service support, and full-time Latin American hires deliver dedicated focus with significant cost savings and time zone alignment.

Near specializes in connecting US companies with pre-vetted email marketing professionals in Latin America. 

We handle the sourcing, screening, and cultural fit assessment so you can focus on finding the right person, not sifting through hundreds of resumes. 

Our clients typically fill email marketing roles in 14-21 days and save up to 68% compared to US salaries.

Ready to transform your email marketing strategy? Schedule a free, no-commitment consultation call with Near to discuss your email marketing needs. Interviewing is free, and you won't pay until you find the right person for your team.