Need a Design Glow-Up? Here’s Where to Look for Web and Graphic Design Services

Whether you need a website refresh, a brand overhaul, or just better-looking pitch decks, finding the right designer isn’t always easy.

You’re probably wondering: Do I hire a freelancer? Try a subscription service? Look for someone full-time?

You’re not alone. Thousands of businesses search for web and graphic design services every month—but most end up sifting through endless platforms without knowing which one actually fits their needs.

This guide saves you time by breaking down two things:

1. The most common types of design support businesses outsource.
2. The top platforms and companies for finding web and graphic designers in 2025—so you can find the right fit faster.

Why Your Business Needs Professional Web & Graphic Design

Design is how your brand shows up before you say a word. And in a world where attention spans are short, it matters. In fact, a recent study found that 94% of first impressions are based on design, proving that how things look directly affects how people feel about your business.

It’s not just about making things pretty. It’s about clarity, consistency, and helping customers understand who you are and why they should care.

Professional web and graphic designers help shape those impressions. They bring structure to your visuals, tie your branding together, and make sure every asset—from your homepage to your product deck—works toward the same goal.

The result is a brand that looks polished, feels cohesive, and earns trust at every touchpoint. No generic templates. No guesswork. Just design that supports what your business is actually trying to do.

What Types of Design Support Do Businesses Need?

The most essential design work includes brand identity, websites, ad creative, pitch decks, and data visualizations—areas where strong design has a direct business impact.

If your brand looks a little DIY—or just hasn’t evolved in a while—chances are you’re leaving money on the table. Since design is often the first impression people get of your business, weak visuals can make even great products feel second-rate.

This section walks through the most common design areas where businesses bring in outside help. Whether you’re launching something new or just need a refresh, these are the places where pro-level design can elevate your brand, improve performance, and save your team serious time.

Website design

Your website is often the first impression a customer has of your business. Professional web designers create layouts that not only look great but function seamlessly across devices.

They understand how to structure pages for clarity, flow, and usability, improving site engagement and reducing bounce rates. Research indicates that effective user experience (UX) design can lead to a 200% increase in conversion rates.

Branding & visual identity

Your logo, color scheme, and fonts aren’t just decorative. Graphic designers help businesses develop cohesive visual identities that extend across every touchpoint, from digital ads to product packaging.

Maintaining consistent brand presentation across all platforms can boost revenue by up to 23%. That’s the payoff of aligned and intentional design.

Marketing & ad creative

From social media carousels to Google display ads, design plays a huge role in ad performance. Designers tailor creative assets to each platform’s specs and user behavior, ensuring your campaigns stop the scroll and drive action.

Consistency across assets also helps reinforce brand recognition over time, which is crucial for businesses in competitive spaces.

Presentation & pitch deck design

A compelling pitch deck can open doors if it’s done right. Designers turn standard slides into storytelling tools with clean layouts, visual hierarchy, and impactful graphics. For fundraising, onboarding clients, or showcasing results, professionally designed presentations make you look polished, credible, and ready for business.

Infographics & data visualization

Have data that needs to be easily understood? Designers use layout, typography, and icons to highlight key takeaways and guide the reader through information.

Great for case studies, white papers, blog posts, or internal reports, visualized data boosts engagement, especially on mobile.

Product packaging & print materials

Your offline presence matters too. From product labels to flyers, brochures, and signage, good print design maintains brand consistency across physical assets. 

Hiring graphic designers ensures your messaging translates well in print formats, with correct specs and eye-catching visuals. This is especially important for e-commerce brands or companies attending in-person events.

Motion graphics & animation

Maybe you want an animated explainer video or a looping GIF for your homepage. Motion graphic design helps grab attention and communicate value quickly. 

Animation is especially useful for SaaS or tech products, but also for industries like gaming, where specialized visuals can elevate storytelling and UX. If that’s your niche, here’s what you need to know to hire a game graphic designer.

An Alternative to Outsourcing or Hiring a Freelance Designer

Freelancers and agencies are great for short-term support, but if your design needs are ongoing, there’s another route worth considering: hiring a full-time offshore designer.

This approach gives you a dedicated creative partner, without the high overhead of hiring locally. For many companies, the cost is on par with agency retainers or month-to-month freelancer contracts, but with more consistency and control.

The table below shows what that can look like in practice when hiring from Latin America. These figures are for annual salaries and are based on our experience.

If you’re producing design work regularly, it might be time to trade piecemeal projects for a full-time creative who knows your brand inside and out.

7 Top Companies for Finding Web or Graphic Designers

There’s no shortage of design platforms out there. Some are best for one-off logo or landing page needs. Others give you reliable, long-term creative support across every campaign.

To make your search easier, we’ve rounded up a mix of trusted services, including global freelance marketplaces and dedicated team builders. Whether you need occasional support or want to scale your design output consistently, there’s something here for every type of business.

*Note: This list isn’t ranked. Each platform or provider offers something different depending on your timeline, workflow, and budget.

1. Near

We’re including ourselves first because we’ve seen exactly how impactful a full-time designer can be when your brand needs consistency and speed.

Near (Hire With Near) is a full-service staffing and recruiting agency that helps US companies of all sizes hire top-performing remote talent in Latin America across finance, accounting, sales, software engineering, AI, data, marketing, operations, and virtual assistance.

For businesses that need consistent, high-quality design work, we connect you with design talent who become true members of your team, including:

• Graphic designers
• Web designers
• Logo designers
• Motion designers
• CAD designers
• Animation artists

Unlike project-based freelancers, our designers work your hours, understand your brand deeply, and are there when you need quick turnarounds or strategic creative input. 

Many of our clients use Near to replace fragmented freelance workflows with one consistent creative who knows their brand inside and out.

We've helped companies like Conversion Logix fill two graphic design roles in just 22 days. They are now saving $781,000 in annual salary costs from those and the additional 13 roles they’ve filled with our help. 

Key features

• Full-time dedicated web design and graphic design hires from Latin America.
• Pre-vetted candidates presented in 3 days; hire in under 21 days.
• Interview candidates for free. Only pay once you’ve found your match. 
• Most clients save 30–70% compared to equivalent US salaries while offering competitive compensation for LatAm professionals.

2. Superside

Superside is a subscription-based design service that gives growing businesses access to a fully managed creative team. Designed for speed and consistency, it’s a go-to for marketing and creative departments juggling multiple campaigns. 

The company can handle tasks like landing pages, presentation decks, and full website revamps, while also offering project managers, clear timelines, and structured feedback loops.

It’s best for teams that want predictability in their design pipeline and don’t have time to manage multiple freelancers or in-house creatives.

Key features

• Graphic design and web design services
• Monthly subscription model with tiered pricing
• Dedicated project manager and creative team
• Built-in processes for feedback and revisions

3. Toptal

Toptal is a talent marketplace that connects companies with what it claims to be the top 3% of freelancers across tech, design, and finance. 

While it’s best known for its network of developers, Toptal also helps businesses hire experienced web and graphic designers, along with other creative professionals.

Key features

• Hire freelance graphic designers and web designers
• Pre-vetted freelance talent
• Broad expertise across tech, design, finance, and more
• Flexible hourly or full-time engagements

4. 99designs

99designs specializes in creative contests and one-to-one projects, making it a go-to platform for businesses seeking unique, brand-focused design work. 

It’s an accessible option for small businesses that want a wide range of creative ideas before selecting a final design. It is best suited for one-off design needs rather than ongoing support.

Turnaround times vary depending on contest length and designer response, but you’ll often see early drafts within days.

Key features

• Graphic design and some website design
• Contest-style format to explore multiple design concepts
• Direct 1-on-1 project hiring available
• Great for logos, brand kits, and visual assets

5. Design Pickle

Design Pickle is a subscription-based graphic design service tailored for businesses that need consistent creative output. 

It’s a good fit for startups, small businesses, and marketing teams that need fast turnarounds on assets like social media graphics, display ads, email banners, and basic print materials.

Most standard requests are delivered within one to two business days, making it a practical choice for teams that need reliable support for recurring design tasks without managing multiple freelancers or agencies.

Key features

• Graphic design only
• Flat-rate monthly subscription model
• Unlimited design requests with daily output
• Best for high-volume creative needs like social media graphics, ads, and simple marketing materials

6. Upwork

Upwork is one of the largest freelance marketplaces in the world, providing access to thousands of web and graphic designers with varied experience and rates. 

It’s flexible, budget-friendly, and especially useful if you want full control over who you hire, but managing the process takes more time than with a traditional agency.

You can filter hourly rates, portfolios, or client reviews, making it easy to find designers who match your project scope and budget.

Key features

• Hire freelance web designers and graphic designers
• Hourly and fixed-price contracts
• Advanced filtering to find niche design talent
• Ideal for one-off or short-term projects

7. Fiverr Pro

Fiverr Pro connects you with high-performing freelancers in both web and graphic design. Unlike standard Fiverr “gigs,” Pro freelancers are hand-reviewed for quality and professionalism and presented to you (i.e., you don’t have to scroll through hundreds of profiles).

It’s best for small to midsize projects where you want professional results fast and clear, upfront pricing.

Key features

• Offers access to both web designers and graphic designers
• Pre-vetted freelancers with proven track records
• Transparent pricing and fast turnaround times
• Ideal for startups and small businesses needing occasional design support without having to trawl through marketplace profiles

Not sure which platform fits your needs? Think about your budget, design volume, and how hands-on you want to be. Freelancers and agencies offer flexibility, and full-time hires offer consistency. 

What matters most is matching the service to your workflow as well as your wallet.

Final Thoughts

There’s no one-size-fits-all solution for design support. The path you choose should match your specific needs, timeline, and how you actually work.

Freelancers from platforms like Upwork and Fiverr offer flexibility for one-off projects. Design agencies like Superside bring polish and process when you need a full rebrand. But we’ve seen a clear trend emerging: companies with ongoing design needs are finding that dedicated offshore designers deliver the best balance of quality, consistency, and cost-effectiveness.

Instead of managing multiple freelancers or waiting in agency queues, having a dedicated designer who fully understands your brand pays dividends over time. And when that talent comes from Latin America, you get real-time collaboration during US business hours at a fraction of the cost—without sacrificing creative quality.

If you’re tired of inconsistent design work and want to explore hiring a full-time designer who can become a true member of your team, we can help. At Near, we connect US companies with top creative talent from Latin America, typically saving them 30–70% compared to local hiring costs.

Ready to build a more consistent design process? Book a free consultation call to discuss how a dedicated designer could fit into your team, workflow, and budget.

Frequently Asked Questions 

What's the difference between hiring a freelancer vs. a full-time designer?

Freelancers work best for project-based needs and one-off campaigns, while full-time designers provide consistent support and deeper brand knowledge.

If you have ongoing design needs, a dedicated designer often delivers better results and can be more cost-effective than repeatedly hiring freelancers.

How much should I expect to pay for web and graphic design services?

Costs vary widely based on experience, location, and project complexity. US-based freelancers typically charge $50-150+ per hour, while agencies range from $5,000-10,000+ for major projects. Hiring full-time designers from Latin America can provide high-quality work at 30-70% less than US rates.

How long does it typically take to find and hire a good designer?

Traditional hiring can take 6-12 weeks, while platforms like Upwork or Fiverr allow you to start immediately. For the best balance of speed and quality, working with a specialized recruiting partner can help you hire vetted talent in 2-3 weeks.

Should I outsource design work or hire someone in-house?

Choose outsourcing for occasional projects or specialized skills you don't need regularly. 

However, if design is crucial to your business operations, building internal design capacity often provides better long-term value.

What should I look for when evaluating design service providers?

Focus on portfolio quality, communication responsiveness, and process clarity. Look for providers who ask detailed questions about your brand, target audience, and business goals rather than jumping straight into design concepts.

For ongoing needs, prioritize consistency and cultural fit over just technical skills.

What are the benefits of working with design talent in Latin America?

Latin American designers offer several key advantages: they work in the same or close time zones as US businesses, enabling real-time collaboration and faster project turnarounds.

According to Near's State of LatAm Hiring Report, companies save an average of $35,000 to $55,000 annually per hire compared to US-based talent while accessing the same quality of work. 

Many LatAm designers have extensive experience working with US companies and understand American business culture and design preferences. Plus, the talent pool is deep. Countries like Argentina and Brazil have thriving design communities with professionals skilled in everything from brand identity to UI/UX design and motion graphics.