Key Takeaways
- US companies can save 30–70% on labor costs by hiring Latin American talent without sacrificing quality, as the region offers highly skilled professionals who typically earn competitive salaries that are still significantly lower than US market rates due to differences in cost of living.
- Latin American time zones align closely with the US, enabling real-time collaboration and communication that feels much more like working with domestic remote employees than offshore teams in Asia or Eastern Europe.
- Roles particularly well-suited for Latin American talent include software development, accounting/finance, digital marketing, and customer support, as these fields have strong educational foundations and professional development in the region.
Fast-growing companies face a common challenge: finding skilled talent without breaking the bank. That’s why many US businesses are turning to hiring in Latin America as their solution to scaling their teams sustainably.
After placing thousands of LatAm professionals with hundreds of US firms, we’ve seen firsthand how this hiring strategy creates win-win partnerships that fuel business growth.
In this article, we’ll explore:
- The compelling advantages of hiring LatAm professionals
- Which roles are particularly well-suited for LatAm-based remote work
- Real results US companies are seeing
The Undeniable Benefits of Hiring Latin American Talent
The shift toward hiring from Latin America isn’t just a trend—it’s a strategic move that delivers tangible advantages for US companies.
While each business has its own set of reasons, we’ve consistently seen four key benefits that drive companies to build teams with LatAm talent. Understanding these advantages will help you determine if this approach aligns with your growth objectives.
Significant cost savings without sacrificing quality
When companies first consider hiring from Latin America, their biggest question is whether lower costs mean lower quality. The answer is a resounding no.
US companies typically save 30–70% on labor costs when hiring from Latin America, but this isn’t about finding the cheapest talent. It’s about accessing skilled professionals at rates that make sense for your business.
Here’s how the numbers break down for average annual salaries for some common roles:
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A digital consulting firm we work with is saving nearly $500,000 annually by employing 10 LatAm professionals. They didn’t compromise on quality—they just stopped overpaying for talent.
But here’s what’s important: these aren’t rock-bottom wages. The lower salaries reflect the significantly lower cost of living in LatAm countries. An accountant or developer in São Paulo or Buenos Aires only needs a fraction of what their San Francisco or NYC counterparts require to maintain a similar standard of living.
LatAm professionals working for US companies typically earn 2–4 times what they would with local employers, which creates strong motivation and loyalty.
You’re getting exceptional talent at fair market rates for their region while they enjoy improved economic opportunities. It’s a genuine win-win arrangement.
Real-time collaboration in compatible time zones
One major advantage of LatAm hiring over traditional offshoring to Southeast Asia or Eastern Europe is the time zone alignment.
Many LatAm countries align with one of the US time zones, and those that don’t have only a 2-hour difference at most with EST, which means:
- No waiting 24 hours for email replies
- Team members available during your business hours
- Ability to solve problems in real-time
- Seamless inclusion in team meetings and collaboration
This alignment makes working with LatAm talent feel much more like having remote US employees than an offshore team.
When companies work with teams in far-away time zones like India or the Philippines, they often find themselves waiting until the next day for responses or having to schedule meetings at odd hours.
With LatAm talent, you can have those spontaneous brainstorming sessions, quick check-ins, and urgent meetings during regular business hours—just like you would with a local team.
Deep cultural alignment and strong English skills
The proximity between the US and Central and South America has created natural cultural bridges that make professional relationships smoother.
Many LatAm professionals:
- Are familiar with US business practices and workplace norms
- Share similar cultural references and communication styles
- Understand American customer expectations
- Have previous experience working with US companies
Language barriers are minimal, especially among the top-tier talent pool, where speaking fluent English is the norm. Countries like Argentina, Colombia, and Mexico have excellent English proficiency rates, particularly among professionals in tech and business fields.
Expanding your talent pool beyond local limitations
The US faces a significant talent shortage in many specialized fields. According to ManpowerGroup, 75% of US employers struggle to fill open positions.
Hiring from LatAm gives you access to a much larger pool of qualified candidates, especially in high-demand areas like software development, data science, accounting, and machine learning.
This dramatically speeds up your hiring process. What might take months in the US competitive market can often be accomplished in weeks when you expand your search to Latin America.
Working with a specialized hiring partner who understands the LatAm market can accelerate this even further, connecting you with pre-vetted candidates who match your requirements without the lengthy sourcing and screening process.
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Which Roles Are Best Suited for LatAm Hiring?
While you can hire for virtually any remote-compatible position from Latin America, certain roles tend to deliver especially strong results:
Software development and IT
Latin American countries like Brazil, Argentina, and Mexico have robust tech communities with highly skilled developers familiar with any programming language or framework you need. The region has invested heavily in technical education, and many professionals have experience working with US tech companies.
Roles that work exceptionally well include:
Finance and accounting
Finding qualified finance professionals in the US has become increasingly difficult, with accounting roles among the hardest positions to fill. Many LatAm finance and accounting professionals are well-versed in US GAAP standards and have experience with leading accounting software.
Consider hiring for:
Marketing and creative services
LatAm is home to a wealth of creative talent, from graphic designers to content creators. Many marketing professionals bring multicultural perspectives that can help you connect with diverse audiences.
Popular roles include:
Customer support and sales
Bilingual LatAm talent can help you serve both English and Spanish-speaking markets without having to hire separate teams. Their cultural familiarity with the US makes them effective at connecting with American customers.
Look for:
- Customer support representatives
- Sales development representatives
- Sales managers
- Account executives
Real Results from US Companies Hiring LatAm Talent
The proof is in the outcomes.
Here are a few examples of the wins US companies have had by hiring LatAm talent:
Northstar, a full-service accounting and CFO firm, hired 12 LatAm team members across finance, accounting, operations, and admin roles. They’re saving over $250,000 annually and boosted their capacity to take on new clients.
CyberFortress, a cybersecurity and data recovery company, filled 20 positions with LatAm talent. They are saving approximately $1,200,000 in annual salaries while maintaining high-quality standards. Among their hires were a Director of Accounting and Financial Reporting with a postgraduate degree and 15 years of experience and a Director of Global Tax with a Master’s in International Accounting and 11 years of experience, including being an Assistant Manager at Ernst & Young.
Candid Consulting, a buying and creative services agency, needed to expand quickly but was concerned about maintaining high standards. After being referred to Near, they hired a Graphic Designer and Google Ads Specialist from LatAm. The result? They reduced hiring costs by 60%, cut their hiring timeline to just 2 weeks, and saved over 40 hours in sourcing and interviewing time.
I was hesitant about hiring offshore due to time zone differences, but hiring from LatAm solved that problem. The small time difference made it really easy to work together, and the added benefit of having Spanish-speaking talent has been a huge plus for my clients.
Ashley Black
Ex-Head of Sales @ Google
Final Thoughts
Hiring from Latin America isn’t just about reducing costs. It’s about finding exceptional talent that helps your business grow. With overlapping working hours, cultural alignment, strong English proficiency, and lower salary expectations compared to their US peers, LatAm professionals offer tremendous value for US companies.
Whether you’re looking to scale your team quickly, find specialized skills, or simply make your hiring budget go further, LatAm talent provides a strategic advantage in today’s competitive hiring market.
Ready to expand your team with top Latin American talent? Fill out this form to receive a list of pre-vetted candidates tailored to your needs. You can start interviewing right away and only pay when you find the perfect match.
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