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The Challenge

In 2024, AvantStay tasked their VP of Sales Jake Breuner with adding $20M in new ARR (i.e. 30% YoY growth). The problem?  This was only possible by building a high-performing outbound team and reducing their reliance on inbound leads.

However, hiring US-based SDRs was slow, expensive, and ineffective:

• Only 20% of US-based SDRs consistently hit quota
• Ramp times were too long (6+ months)
• 1 out of every 3 SDRs quit within the first 4 months (33% attrition).

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Jake knew hiring offshore was more affordable, but he wasn’t convinced the quality was good enough to hit his goal. But then, their CTO suggested he reach out to Near.

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Concerns vs. What Actually Happened

Jake had some concerns about overseas talent. Here’s what he was worried about:

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People They Hired

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AvantStay Hired 20 People Across the Business

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A Few of the SDRs Powering AvantStay’s Growth

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Results

What started as a backup plan is now AvantStay’s standard. The results beat US hires on speed, performance, retention, and cost. Here’s what changed when AvantStay switched to Near for SDR hiring.

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What’s Next

Jake is working with Near to more than double his team to 20+ SDRs, and other departments can’t ignore the success they’re seeing with LatAm talent.

AvantStay is now “LatAm-first” for all future hires.