The SDR Comp Plan That Added $20M ARR
AvantStay built an 18-person LatAm SDR team that drove $20M in ARR in under 12 months, while saving $550K+/year in payroll.
This is the comp plan that made it happen.
See how it was structured, the benchmarks behind it, and the incentive model that gets reps hitting quota in 60 days.
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What you’ll learn
The ROI math that makes LatAm SDRs obvious.
See the exact cost breakdown comparing US vs LatAm SDR teams over 2 years. How AvantStay saved $549k annually while hitting bigger targets.
The comp structure that creates daily urgency.
How $15 per qualified meeting + performance bonuses drove 150 daily dials and 26 meetings per month. The psychology behind variable comp that actually motivates.
Why 100% of their LatAm SDRs hit quota in 60 days.
The exact bonus triggers and timing that reduced ramp from 6+ months to 2 months, dropped attrition from 33% to 10%, and made quota attainment automatic.