Top 3 Local SEO Outsourcing Companies To Improve Your Visibility

Managing local SEO in-house demands specialized expertise and constant attention to algorithm updates. Most businesses find themselves stretched thin, unable to dedicate the resources needed to dominate local search results. Meanwhile, competitors who've mastered local SEO capture the customers searching for your services right now.

Without a strong local SEO strategy, you risk losing ground in search rankings, missing qualified leads, and watching your competitors fill the gap. This can directly impact revenue as potential customers simply can't find you when they're ready to buy.

This guide compares three local SEO outsourcing companies, explains how to choose the right partner, and covers the benefits, challenges, and costs of outsourcing your local SEO. 

You'll learn how to evaluate providers and discover concrete results other businesses have achieved.

Top Benefits of Outsourcing Local SEO

Outsourcing your local SEO gives you immediate access to specialized expertise and proven strategies.

More than half of enterprises outsource all or part of their SEO activities due to the wide range of benefits of this approach, and this often includes local SEO. 

Outsourcing your local SEO can be a game-changer for your company, allowing you to focus on core business activities while experts enhance your online presence:

• Access to professional expertise and cutting-edge SEO tools: When you outsource SEO services, you gain immediate access to experts with advanced tools and extensive experience optimizing sites for local search.
• Time-saving benefits for businesses without an internal SEO team: Outsourcing SEO allows you to delegate complex tasks such as backlink building, on-page optimization, and local listings management to experts.
• Cost efficiency: Hiring an in-house SEO team can be expensive, requiring salaries, benefits, and ongoing training. Outsourcing your SEO to a third-party company is a cost-effective solution that provides access to a dedicated team of SEO experts for a fraction of the price. 

Flexibility in scaling SEO efforts as your business grows: As your business scales, so too can your SEO efforts. Whether you’re expanding into new markets or launching new products, outsourced SEO providers can quickly adapt and scale their services to meet your evolving needs.

Challenges of Outsourcing Local SEO

Outsourcing local SEO requires careful provider selection and clear communication. 

While outsourcing local SEO offers numerous benefits, it also comes with its own challenges that can impact the success of your SEO strategy.

Choosing the wrong provider

Selecting the wrong SEO provider can lead to subpar results and wasted resources. Not every SEO company will be a perfect fit for your specific needs, and making a misguided choice can severely impact your business. 

Miscommunication and expectation gaps

Effective communication is crucial for the success of any outsourcing relationship. Miscommunication and expectation gaps can occur due to differences in cultural understanding, time zones, and market knowledge. 

Hidden costs and contract concerns

Hidden costs and ambiguous contract terms can turn a beneficial outsourcing arrangement into a financial burden. Some providers may have additional fees that they don’t initially disclose or vague contract terms that can lead to unexpected expenses. 

How To Choose the Right Local SEO Outsourcing Company

Success in local SEO depends on selecting a provider with proven local search expertise. 

To help you navigate this crucial decision, we've outlined several steps to ensure you select a local SEO outsourcing partner that aligns with your specific needs and goals.

1. Clearly define your business goals

Do you want to improve your Google My Business ranking, enhance your online reviews, or increase local website traffic? Setting concrete objectives will help you communicate your needs effectively and allow potential providers to present relevant SEO solutions.

2. Evaluate expertise in local SEO strategies

Local SEO requires specialized tactics such as name, address, phone number (NAP) consistency, Google My Business optimization, and localized content creation. Ensure that the outsourcing company or SEO specialist has a proven track record in these areas and understands industry trends. 

3. Review client testimonials and case studies

Customer feedback, such as testimonials and case studies, provides invaluable insights into a provider’s capabilities and the results they have achieved for other businesses. Look for positive reviews from satisfied clients that highlight industry expertise, reliability, and quality of service. 

4. Ensure they follow white-hat SEO practices

Effective SEO strategies should always adhere to search engine guidelines to avoid penalties and ensure long-term success. Confirm that the outsourcing company employs white-hat SEO practices, which focus on sustainable growth and following ethical guidelines. 

5. Assess service options and costs

When evaluating potential outsourcing companies, it’s vital to understand the range of services they offer and how these align with your business objectives. Compare the service packages available, paying close attention to what is included in each. 

Related reading: How to Find an SEO + GEO Specialist Who Can Drive Real Business Results

Cost Breakdown of Local SEO Outsourcing

Understanding the cost structure of local SEO outsourcing is crucial for making an informed decision and ensuring you get the best value for your investment.

Common pricing models/packages

Local SEO outsourcing companies typically offer several pricing models:

• Monthly retainer: This is the most common pricing model, where you pay a fixed monthly fee for ongoing SEO outsourcing services. The package usually includes a set number of hours dedicated to tasks such as link building or content creation.
• Project-based pricing: Some companies offer project-based pricing for one-time or short-term projects. This model is ideal for a website audit, local citation cleanup, or a Google My Business optimization project.
• Hourly rates: Some providers charge by the hour, allowing for flexible and scalable engagement. This can be useful for businesses with irregular or short-term SEO needs, but it can be less predictable in cost management.

Hidden costs to watch out for

While evaluating various pricing structures, be aware of potential hidden costs that could inflate your budget unexpectedly:

• Setup fees: Some companies charge initial setup fees for creating accounts, conducting preliminary audits, or integrating tracking tools.
• Additional charges for extra services: Be cautious about SEO outsourcing services not included in your primary package, such as advanced analytics, additional content creation, or expedited work.
• Ongoing maintenance fees: Certain providers may levy additional charges for maintenance tasks such as updating local citations or managing customer reviews.

To avoid hidden costs, ensure you understand what’s included in your package and ask for a detailed fee structure up front.

How to calculate ROI from outsourced SEO efforts

Calculating the return on investment (ROI) from your local SEO efforts is essential for understanding the financial impact of your outsourcing decision. Here’s a simplified approach:

1. Track key metrics: Monitor important key performance indicators (KPIs) such as local search rankings, organic traffic, conversion rates, and customer inquiries that result from local searches.
2. Measure revenue generated: Determine the revenue from new customers acquired through local search efforts. You can track this through metrics like e-commerce sales, service bookings, or in-store visits attributed to local SEO.
3. Calculate costs: Tally all costs associated with outsourcing your SEO process, including monthly fees, any additional charges, and initial setup costs.
4. Evaluate ROI: Use the formula ROI = (net profit ÷ cost of investment) × 100. This will give you a percentage representing the return on your SEO investment.

How the location of providers affects costs

Providers based in regions with a lower cost of living, such as Latin America (LatAm), often offer more competitive pricing than those in high-cost areas like North America or Western Europe. 

Keep in mind that while cost is a critical factor, it’s equally important to consider the provider’s experience, understanding of your local market, and ability to deliver high-quality results.

Consider Hiring Your Own Local SEO Specialist Instead of Outsourcing

Building your own dedicated marketing team with a local SEO specialist gives you full control and strategic alignment.

If cost savings are driving your interest in outsourcing, hiring a dedicated local SEO specialist in Latin America can deliver the same financial benefits while giving you more control and deeper integration with your business.

When you hire your own specialist, you get:

• Full-time dedication: Your specialist works exclusively on your business, not dividing attention across multiple clients.
• Deep business knowledge: They become an expert in your industry, brand, and local market nuances.
• Real-time collaboration: Work in aligned time zones (US hours) for immediate communication and faster execution.
• Strategic integration: Your specialist becomes part of your team culture and understands your broader marketing and business goals.
• Flexibility and control: Easily adjust priorities, test new strategies, and pivot based on performance without going through an agency.

According to Near's State of LatAm Hiring Report, which analyzed over 1,000 placements, marketing roles, including SEO specialists, are among the most successfully filled positions in Latin America.

Companies typically save 30–70% on salary costs while accessing mid- and senior-level marketing professionals who work in aligned time zones.

Average Annual Salary for SEO Specialists: LatAm vs. US

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For example, Rankings.io filled 11 specialized marketing roles in Latin America including SEO specialists, PPC experts, and web designers. They filled these positions in three weeks on average and saved $463,000 annually compared to US hiring costs.

Related reading: SEO Specialist Hiring Playbook: How to Identify A-Players

Top 3 Outsourcing Companies To Elevate Your Local SEO Strategy

We evaluated these companies based on their G2 and Clutch reviews, client testimonials on their websites, and the range of local SEO services they offer. 

The following list includes firms specializing exclusively in local SEO services and recruitment companies experienced in sourcing top SEO professionals.

1. Near

Near (Hire With Near) is a full-service staffing and recruiting agency that helps US companies of all sizes hire top-performing remote talent in Latin America across finance, accounting, sales, software engineering, AI, data, marketing, operations, and virtual assistance. 

We help businesses build dedicated marketing teams with local SEO specialists who become true extensions of your team. Unlike traditional outsourcing where you share resources with other clients, Near helps you hire professionals who work exclusively for you and understand your specific market positioning.

Your SEO specialist will work during your working hours, enabling real-time collaboration during your business hours. This time zone alignment means you can have strategy calls in the morning, get updates throughout the day, and make quick decisions without overnight delays.

• Done-for-you hiring process: We handle everything from sourcing to vetting, typically presenting qualified candidates within 2-3 weeks so you can focus on running your business.
• Top-tier LatAm marketing talent: We find you professionals who have worked at companies like Google, HubSpot, and leading digital agencies. They bring the same expertise and drive as your best US hires.
• Transparent pricing with zero upfront costs: You never pay anything upfront. Once you make a hire, choose between a one-off placement fee or a monthly fee if you prefer us to handle payroll and compliance.
• Proven track record: We maintain a 97% success rate, 9.1+ client satisfaction score, and 4.9 out of 5 rating on G2.
• Access beyond our existing talent pool: While we have a pre-vetted talent pool of over 45,000 candidates, we don't limit your search to just our database. We actively recruit to find talent that meets your exact requirements and expectations.

For companies building long-term marketing teams rather than seeking project-based outsourcing, Near offers a fundamentally different approach that puts control in your hands.

2. SEOreseller

SEOreseller is a white-label SEO and ad agency dedicated to helping businesses of all sizes. It is a business partner with Meta, a marketing partner with TikTok, and a premier Google partner.

The company’s local SEO service offerings include keyword optimization, page optimization, content creation, outreach link campaigns, and custom tracking dashboards.

3. Semify

White-label digital marketing agency Semify specializes in SEO, PPC, and Facebook ads. The Inc. 5000 company’s team is 100% US based.

Its outsourced SEO and digital marketing services include local SEO, content marketing, link building, software, and PPC.

Final Thoughts

A strong local SEO strategy makes the difference between being found by customers ready to buy and watching them go to competitors. Whether you choose to outsource to an agency or build your own team, the key is finding a solution that gives you both expertise and control.

If you're exploring the team-building route, Near specializes in helping companies like yours hire experienced SEO professionals in Latin America who work as dedicated members of your team. 

You get the cost savings of outsourcing with the integration and control of an in-house hire. Most companies see candidates within 2–3 weeks and save 30-70% compared to US hiring costs.

Book a free consultation to explore how building a dedicated team can transform your local search presence.