Everything You Need To Know About B2B SEO Outsourcing in 2025

You're weighing whether B2B SEO outsourcing is the right move for your business and need to understand your options clearly.

Beyond choosing between in-house and external help, you need SEO expertise that understands how search has fundamentally changed. Today's SEO requires balancing traditional ranking factors with new realities like AI overviews, zero-click searches, and optimizing for large language models that power search experiences.

This creates a higher bar for SEO expertise than ever before. Your SEO strategy needs to navigate both the classic optimization game and the emerging AI-driven search environment where users get answers without clicking through to websites. 

Whether you choose outsourcing or build your own team, finding that level of expertise becomes critical when your SEO directly impacts pipeline generation and revenue growth.

This guide covers everything you need to make an informed decision: the key benefits of B2B SEO outsourcing, top providers to consider for your shortlist, and an alternative approach that delivers the same cost savings with better long-term results. You'll understand exactly what to look for in potential partners and how to structure the right SEO solution for your business.

Benefits of Outsourcing SEO for B2B

B2B sales are typically much more valuable than individual B2C transactions and demand higher precision.

A well-implemented SEO strategy can significantly impact the visibility, credibility, and, ultimately, revenue of a B2B company. That’s why it’s the most implemented marketing tactic among B2B businesses, with nearly 50% making it a part of their overall marketing strategy.

Outsourcing SEO to specialized experts can amplify these benefits, providing a competitive edge in a complex market landscape.

Here’s how:

Access to specialized expertise

SEO is a multifaceted discipline requiring deep knowledge of keyword research, content strategy, technical SEO, and more. By outsourcing, you can tap into the specialized expertise of seasoned professionals who have experience navigating the unique challenges of the B2B sector. Or you can always go for a B2B marketing solution.

Utilization of advanced SEO tools

Effective SEO requires sophisticated software tools for performance analytics, keyword research, and competitive analysis. Often expensive and complex, these tools can be prohibitively costly for many businesses to implement and manage internally. 

Improved return on investment (ROI)

While building an in-house SEO team involves significant costs for salaries, training, and tools, outsourcing offers a more cost-effective solution. External agencies operate on economies of scale, allowing them to deliver superior results at a lower cost. This often translates to a higher ROI than maintaining an in-house team of experts. 

Freelancers and remote professionals in lower-cost regions can also represent huge cost savings over local candidates. For example, the average salary for an SEO specialist in Latin America is $52,900 lower than a similarly experienced US employee. 

Better focus on core business activities

SEO can be extremely time-consuming, as it requires regular updates. By outsourcing these efforts, you can free up valuable internal resources and allow your teams to focus on core activities. 

Core B2B SEO Services You Can Outsource

When you outsource your SEO efforts, you gain access to a comprehensive suite of services designed to enhance your online visibility on search engines and attract high-quality leads. 

Here are the core services typically provided by outsourced B2B SEO providers:

Keyword research

Keyword research is the foundation of any effective SEO strategy. For B2B companies, this involves identifying industry-specific terms and phrases that potential customers use to search for solutions. 

An outsourced SEO provider will conduct thorough keyword research to uncover high-value, low-competition keywords that align with your business objectives.

On-page optimization

On-page optimization focuses on enhancing the elements within your website to improve its search engine ranking. This includes:

• Content optimization: Crafting engaging, high-quality content that incorporates targeted keywords naturally and effectively
• Meta tags: Creating compelling descriptions and meta titles that improve click-through rates and accurately reflect the content of your pages
• Header tags: Structuring content with appropriate header tags (H1, H2, H3, and so on) to improve readability and SEO
• URL structure: Ensuring URLs are clean, descriptive, and keyword-rich.
• Internal linking: Establishing a robust internal linking strategy to enhance navigation and distribute link equity throughout the site

An outsourced SEO provider will optimize all these elements, providing a seamless user experience while improving search rankings.

Off-page optimization

Off-page optimization deals with activities outside of your website that impact its authority and relevance in the eyes of search engines. Key components include:

• Link building: Acquiring high-quality backlinks from reputable sites to enhance domain authority
• Content marketing: Distributing valuable content through guest posts, press releases, and social media to attract inbound links
• Brand mentions: Increasing the frequency of brand mentions on other platforms reinforces credibility and trust

Outsourcing off-page optimization ensures that these strategies are implemented ethically and effectively, avoiding any tactics that could result in penalties from search engines.

Technical SEO

Technical SEO focuses on the back-end elements of your website to ensure that search engines can easily crawl and index your content. It includes:

• Site speed optimization: Enhancing load times to improve the user experience and reduce bounce rates
• Mobile optimization: Ensuring the website is fully responsive and performs well on all devices
• XML sitemaps: Creating sitemaps and submitting them to search engines to improve site indexing
• robots.txt: Configuring this file to guide search engine crawlers on which pages to index
• Structured data: Implementing schema markup to help search engines better understand the content and context of your pages

An outsourced team will regularly audit these technical aspects of SEO, addressing any issues hindering your website’s performance in search engine results.

How To Evaluate SEO Outsourcing Providers

Providers typically fall into two categories: SEO agencies and individual SEO professionals. SEO agencies are often larger organizations with teams of specialists, advanced tools, and broader capabilities. 

Freelance SEO professionals, on the other hand, offer a more personalized approach and flexibility at lower costs. You can either hire individual professionals directly or partner with a recruitment company for immediate access to pre-vetted talent and a more efficient hiring process.

Regardless of the type of provider you partner with, here’s how to find one that fits your needs:

Assess track record and experience

A provider’s track record and experience can be strong indicators of their capability to deliver results. Look at the tangible results they have achieved for other clients, including rank improvements, traffic increases, and lead generation. 

Read client testimonials and case studies

Client testimonials and case studies provide insights into the provider’s reliability, professionalism, and effectiveness. These sources can give you a deep understanding of what it’s like to work with the provider and the kind of results you can expect.

Understand customization capabilities

SEO is not a one-size-fits-all service. Effective strategies should be tailored to your business’s specific needs. Customizable service packages will help ensure that the SEO strategies align closely with your business goals and deliver the desired outcomes.

Review service-level agreements

A well-defined service-level agreement (SLA) can provide clarity and set expectations for both parties. Make sure it includes the scope of SEO services, performance metrics, and reporting expectations. 

Best Practices for B2B SEO Outsourcing

These guidelines will help you establish a productive working relationship with your SEO partner:

Establish clear objectives and KPIs

Setting clear objectives and key performance indicators (KPIs) is the first step toward a successful outsourcing partnership. 

Define specific KPIs, such as:

• Keyword rankings
• Organic traffic growth
• Conversion rates
• Return on investment

Clear objectives provide direction and focus, enabling your SEO provider to tailor their methods to meet your specific needs.

Regular performance reviews

Schedule regular check-ins with your SEO provider to review performance metrics, discuss the effectiveness of current strategies, and identify any areas for improvement. These reviews should include detailed reports on traffic trends, keyword rankings, and other relevant KPIs.

Build a collaborative relationship

Treat your provider as a partner rather than just a service vendor. Engage in active dialogue, share your own actionable insights, and be receptive to their expertise and recommendations. 

Encourage your in-house team to collaborate closely with the external provider, sharing relevant information about products, services, and audience insights that can enhance the SEO strategy.

Alternative to Outsourcing: Hire Your Own SEO Team in Latin America

Building your own dedicated SEO team in Latin America often delivers better results than traditional outsourcing while maintaining the same cost advantages. 

Many companies turn to outsourcing primarily to cut costs, but you can achieve those same savings by hiring full-time SEO specialists directly from Latin America without sharing resources or competing for attention.

When you hire your own Latin American SEO specialists or SEO managers instead of outsourcing, you get several key advantages:

• Complete team dedication: Your SEO specialists work exclusively on your business, understand your industry deeply, and become true extensions of your team rather than juggling multiple client accounts.
• Better cultural integration: Direct hires integrate into your company culture, participate in team meetings, and develop long-term relationships that improve collaboration and results over time.
• Full control over strategy: You maintain complete oversight of your SEO and GEO strategy and can pivot quickly based on business needs without navigating agency bureaucracy or conflicting client priorities.
• Long-term cost efficiency: While outsourcing often includes agency markups and management fees, direct hiring eliminates these overhead costs, maximizing your budget for actual talent and tools.
• Seamless communication: Your team members work in aligned time zones, participate in real-time collaboration, and become familiar with your processes, tools, and communication style.

For example, Rankings.io, an Inc. 5000 digital marketing agency, built an SEO team by hiring 6 SEO specialists plus additional marketing roles in just 3 weeks each with Near’s help, saving $463,000 annually while maintaining the high standards their clients expect. 

Gillian Alvillar, their Human Resources Director, commented: 

When I check with the department managers, they all say, “It’s like 100 out of 10.” The talent we’ve brought in through Near has been professional, articulate, intelligent, and absolutely the right fit for our team.

‍

According to Near's State of LatAm Hiring Report, companies that hire in Latin America achieve $35,000 to $55,000 savings per role compared to US hires, creating cost savings that traditional outsourcing arrangements often can't match.

The key is finding the right recruitment partner who understands both SEO expertise and Latin American hiring practices to help you build this dedicated team efficiently.

Top Companies for B2B SEO Services

The following companies stand out for their expertise in B2B SEO, whether through full-service agencies or specialized recruiting firms that connect you with dedicated SEO professionals.

1. Near

Near (Hire With Near) is a full-service staffing and recruiting agency that helps US companies of all sizes hire top-performing remote talent in Latin America across finance, accounting, sales, software engineering, AI, data, design, marketing, operations, and virtual assistance. 

We help you build your own dedicated SEO team rather than sharing resources with other clients, giving you professionals who understand your business and work exclusively on your growth.

Our recruiters know that SEO is the most in-demand skill in marketing hiring today, and we've placed everyone from SEO Specialists to SEO Directors who handle both strategy and hands-on execution. 

What sets us apart:

• Access to 45,000+ pre-vetted candidates, plus custom sourcing to meet your exact requirements
• No upfront fees. Choose between one-time or monthly fees after you hire if you want us to handle payroll and compliance
• 97% success rate with 9.1+ client satisfaction score and 4.9/5 G2 rating
• SEO professionals who perform like your best US hires with real-time collaboration

R\nd, a digital marketing and web development company needed a senior SEO strategist and found the perfect fit in just two weeks with Near’s help. As Co-founder and CEO Drew Prescott put it: 

Near not only helped us navigate the hiring process but fundamentally changed our approach to building our team. Their ability to connect us with high-quality, dedicated talent has been invaluable.

2. Saleshive

SalesHive is a B2B SEO and growth agency offering full-service SEO across on-page, off-page/link building, content, and technical work. They claim most clients double traffic in 3–9 months.

They have some impressive large enterprise clients like Shopify and Stanley Black & Decker.

3. WebFX

WebFX is a full-service digital marketing agency with extensive experience in B2B SEO. It offers a comprehensive suite of SEO outsourcing services, including keyword research, on-page optimization, off-page optimization, and technical SEO. 

4. Straight North

Straight North is another leading B2B SEO agency with a reputation for driving meaningful results. Its holistic approach to SEO encompasses all core areas, including keyword strategy, comprehensive SEO audits, content optimization, and link-building tactics. 

Final Thoughts

Outsourcing works great if you want to hand off SEO completely and don't have bandwidth to manage additional team members. Many companies thrive with this approach, especially when they need immediate expertise without the hiring overhead.

But before you commit to sharing resources with an agency's other clients, consider whether a dedicated SEO professional could be the better long-term play. 

You get someone who learns your business inside and out, works exclusively on your growth, and costs roughly the same as agency fees when you hire from Latin America.

The choice comes down to your priorities. Need hands-off execution with established processes? Agencies deliver that. Want someone who becomes a true member of your team and grows with your business? Direct hiring usually wins.

Ready to explore building your own dedicated SEO team? Book a free, no-commitment call with Near today to find the perfect B2B SEO expert in just 21 days.