What You Need To Know About Outsourcing SEO for Insurance Companies

Search has changed. Between Google's zero-click searches, LLM-powered AI overviews, and the rise of answer engines like ChatGPT and Perplexity, the traditional SEO playbook no longer guarantees results. Insurance companies need SEO specialists who understand both traditional optimization and how to appear in Large Language Model (LLM) responses.

This evolution means outsourcing to the right expertise matters more than ever for insurance agencies. Your SEO outsourcing partner needs to optimize for:

1. Traditional search engines (Google, Bing) for organic traffic
2. AI Overviews and featured snippets to capture zero-click search visibility
3. LLM training data so your insurance content appears in ChatGPT and similar AI responses
4. Answer Engine Optimization (AEO) to provide direct answers to insurance questions
5. GEO (Generative Engine Optimization) to rank in AI-generated search results

Maintaining a robust online presence is crucial for attracting and retaining clients. Search engine optimization (SEO) is a critical component of this digital strategy, ensuring your business appears prominently in search engine results.

However, executing an effective SEO plan requires specialized knowledge and dedicated effort, which is why many insurance companies outsource SEO services.

In this article, we'll explore insurance SEO outsourcing services for insurance websites, detailing which tasks can be delegated to enhance visibility and effectiveness.

Additionally, we've compiled a list of reputable companies specializing in insurance SEO outsourcing services.

By the end of this read, you'll understand the competitive advantages of outsourcing SEO and be equipped with the knowledge to choose the right outsourcing partner for your business goals, ensuring your insurance company stands out in the crowded online marketplace.

What services are included in insurance SEO outsourcing?

Insurance SEO outsourcing typically includes six core services: keyword research to identify high-converting insurance queries, on-page optimization for better rankings, technical SEO to improve site performance, strategic link building for domain authority, content creation for audience engagement, and local SEO to reach nearby insurance shoppers. 

Most providers offer customizable packages based on your specific needs and budget.

Keyword research

Keyword research is a crucial aspect of SEO. For insurance companies, this involves identifying the search terms and phrases potential clients use when seeking insurance services. 

Outsourcing this task ensures that professionals with advanced SEO tools and extensive market knowledge pinpoint high-impact keywords, enabling your website to rank higher in search engine results pages (SERPs). 

On-page optimization

On-page optimization focuses on improving various elements of your website to enhance its search engine ranking. This includes optimizing meta tags, headers, and internal links, as well as ensuring that the content is keyword-rich yet naturally flowing. 

Outsourcing on-page optimization allows experts to meticulously audit your site and implement changes that align with the latest SEO best practices, making your website more attractive to both search engines and potential clients.

Technical SEO

Technical SEO involves optimizing the back end of your website to improve its overall performance and make it easier for search engines to crawl and index your pages. 

Outsourcing these responsibilities to specialist firms ensures that your website is technically sound, providing a smooth user experience and boosting your search rankings.

Link-building strategies

Link building involves the acquisition of high-quality backlinks from reputable sites to improve your website’s authority. Most SEO professionals utilize it as a major part of their SEO strategy.

Effective link-building strategies can significantly enhance your site’s credibility and search engine ranking. By outsourcing this task, you are able to leverage the expertise of professionals who can implement sophisticated link-building campaigns.

Content creation for audience engagement

Quality content is key to engaging your target audience and establishing trust. This content can include blog posts, articles, infographics, and videos that address common queries, provide valuable insights, and showcase your expertise in theinsurance field.

If you don’t have an in-house content writer, outsourcing content creation ensures that your website is regularly updated with fresh, engaging content tailored to your ideal audience's needs and interests.

Professional content creators understand how to integrate SEO seamlessly. It’s no wonder, then, that almost half of all content marketing activities are outsourced to external services.

Further reading: How to Find an SEO + GEO Specialist Who Can Drive Real Business Results

What are the benefits of insurance SEO outsourcing services?

Outsourcing SEO services for insurance companies delivers four major advantages: access to specialized insurance SEO expertise without hiring costs, 30-70% cost savings compared to in-house teams, freedom to focus on core insurance operations while experts handle optimization, and comprehensive analytics showing exactly how SEO investments drive policy sales and quote requests. 

These benefits make outsourcing particularly valuable for agencies spending excessive time on SEO without seeing measurable results.

Outsourcing SEO services for insurance companies allows insurance agencies to leverage specialized expertise and maximize online visibility without straining internal resources.

Access to specialized expertise

SEO is a multifaceted discipline requiring deep knowledge of search engine algorithms, keyword strategies, content creation, and link-building techniques.

By outsourcing these tasks, you gain access to professionals who have a nuanced understanding of the intricacies involved in SEO.

Cost-effective solutions

Hiring an in-house SEO team in the United States is prohibitively expensive for most insurance agencies. An SEO Specialist in the US earns an average of $88,900 annually, according to Glassdoor, while SEO Managers command $95,000+.

Outsourcing to Latin American SEO talent through a service like Near delivers the same expertise at a fraction of the cost. According to Near's State of LatAm Hiring Report:

1. SEO Specialists in LatAm earn $36,000 annually - saving insurance companies $52,900 per hire (59.5% savings)
2. Companies save $35,000–$64,000 annually per hire across marketing roles
3. 84% of LatAm placements are mid-level or senior positions—not junior talent
4. Fill rates average 21 days—significantly faster than US hiring timelines

These aren't just cost savings—they're budget transformations that allow insurance agencies to hire multiple experienced SEO professionals for the cost of one US hire.

Moreover, you only pay for the services you need, whether it's keyword research, on-page optimization, or backlink generation, allowing you to manage your budget more efficiently.

Focus on core activities

The insurance business is demanding, and spending hours every week managing a comprehensive SEO strategy can detract from your core operations.

Outsourcing SEO tasks frees up time and resources, allowing your team to concentrate on providing exceptional insurance services and customer care.

Comprehensive analytics and reporting

SEO specialists use advanced tools to track and measure the performance of your SEO campaigns, providing detailed reports on key metrics such as traffic, bounce rates, keyword rankings, and conversion rates. These insights allow you to gauge the effectiveness of your SEO strategy and make informed decisions to optimize your online presence further.

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What are the challenges of insurance SEO outsourcing services?

Insurance companies face three main challenges when outsourcing SEO: potential communication barriers with providers in different time zones (solvable through nearshoring to Latin America), providers lacking deep insurance industry knowledge who may struggle with compliance-sensitive content, and data security concerns when sharing sensitive business information with third parties.

While insurance SEO outsourcing services offer a wide range of benefits, understanding the challenges upfront helps companies choose providers with insurance-specific experience and robust security protocols.

Communication barriers

Outsourcing often involves working with teams that may be located in foreign countries that have different time zones and cultural practices, potentially leading to communication barriers.

Nearshoring, the practice of outsourcing to nearby countries like Mexico or Brazil, is one solution that can mitigate these issues thanks to nearshore countries’ time zone and cultural similarities with the US.

Lack of industry-specific knowledge

Reputable SEO providers typically have extensive experience in digital marketing but might lack a deep understanding of the insurance industry. This could make it more challenging for them to complete certain SEO-related tasks, like keyword research or content creation.

Data security concerns

Insurance companies are often the targets of malicious data breaches. Outsourcing providers can present a vulnerability beyond your control, such as when the customer data of Fidelity Investments Life Insurance was recently exposed in a hack of a third-party service provider.

Outsourcing SEO may involve sharing sensitive business information with third parties. Given that insurance firms deal with highly sensitive data, it’s imperative to ensure your outsourced provider can protect this information.

Further reading: Why More US Businesses Are Hiring in Latin America: What We Learned from Talking to 2,000 Hiring Managers

How do you choose the right insurance SEO outsourcing services provider?

Selecting the right insurance SEO outsourcing services provider requires evaluating four key factors: demonstrated experience with insurance clients (verify through case studies and testimonials), deep understanding of insurance industry nuances like compliance requirements and local licensing, proficiency with advanced SEO tools beyond basic platforms, and clear service-level agreements defining deliverables and timelines. 

The best providers combine technical SEO expertise with insurance industry knowledge to deliver results that matter—more quote requests and policy sales, not just higher rankings.

Selecting the right SEO outsourcing company for your insurance agency is key to the success of your digital marketing strategy. Here are some strategies to follow when making your decision:

Assess experience and portfolio

Experience is a primary indicator of a provider's capability. Examine the provider's portfolio to understand their expertise and past performance. Look for case studies and testimonials from other insurance firms they've worked with.

Understand industry-specific needs

Insurance SEO is not one-size-fits-all. Ensure the provider understands the intricacies of the insurance market and can tailor their approach to SEO accordingly. Ask about their experience with industry-specific keywords, compliance, and customer pain points.

Evaluate tools and techniques used

The effectiveness of an SEO strategy often depends on the tools and techniques employed. Inquire about the software and methodologies the provider uses for keyword research, site audits, link building, and analytics.

Review service-level agreements

Service-level agreements (SLAs) define the expectations and responsibilities between your firm and the SEO provider. Carefully review the SLAs to understand the scope of services, performance metrics, reporting frequency, and turnaround times.

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How do you measure ROI from insurance SEO outsourcing services?

Success in insurance SEO outsourcing is measured through three categories of metrics: key performance indicators like organic traffic growth and keyword rankings, conversion metrics showing quote requests and policy applications from organic search, and regular performance reviews comparing results against goals. 

The most important metrics directly connect to revenue—tracking which keywords drive actual insurance leads rather than just website visitors, ensuring your SEO investment generates measurable business value.

Measuring the success of your outsourced insurance SEO outsourcing services efforts is crucial for understanding the impact of your investment and making informed decisions.

Key performance indicators (KPIs)

Key performance indicators (KPIs) are essential metrics that help gauge the success of your SEO strategy. For insurance companies, important KPIs might include:

1. Search rankings
2. Organic traffic
3. Conversion rates
4. Bounce rate
5. Domain authority

Analyze organic traffic and engagement

Understanding the quality and behavior of your organic traffic is as important as tracking its volume. Ensure your provider uses tools like Google Analytics to analyze user behavior, engagement metrics, and new versus returning visitors.

Adjust strategies based on performance

SEO is not a set-it-and-forget-it endeavor; it needs continuous monitoring and adjustments. Here's how your outsourced provider should ensure ongoing optimization:

6. Regular audits
7. Competitor analysis
8. Content updates
9. A/B testing
10. Feedback loop

What modern insurance SEO requires with the changes in how people search for insurance companies

SEO will continue to change, and insurance companies need specialists who can navigate both traditional search optimization and the emerging world of AI-powered search.

Understanding Zero-Click Searches

Increasingly more of Google searches now result in zero clicks—users get their answers directly from featured snippets, AI overviews, or knowledge panels without ever visiting a website. For insurance companies, this means your SEO specialist needs to optimize content not just to rank, but to appear in these direct-answer formats.

Answer Engine Optimization (AEO)

Traditional SEO focused on keywords and backlinks. Answer Engine Optimization (AEO) focuses on how AI systems like ChatGPT, Perplexity, and Google's AI Overviews understand and surface your content. This requires structuring information in ways that AI can easily parse, extract, and cite—using clear headings, concise answers, structured data, and authoritative sources.

LLM Visibility Strategies

Large Language Models (LLMs) are trained on vast amounts of web content, but they don't surface all websites equally. Your SEO specialist should understand how to make your insurance content more likely to be referenced by AI systems—through clear, well-cited expertise, original insights, and content that directly answers common insurance questions without unnecessary fluff.

Balancing Traditional and Modern SEO

The fundamentals still matter—technical SEO, quality backlinks, fast page speeds, and mobile optimization remain critical. But modern SEO specialists must layer in AEO principles: writing content that works for both human readers and AI systems, optimizing for voice search queries, and creating content that earns featured snippets and AI citations. The best specialists understand this isn't an either/or choice—it's about mastering both.

What are the top insurance SEO outsourcing services providers?

The insurance SEO outsourcing landscape includes specialized agencies like WebFX and Stratosphere with decades of insurance marketing experience, alongside recruitment firms like Near that connect companies with top Latin American SEO specialists for 30-70% cost savings. 

The right choice depends on whether you need full-service agency management or prefer building your own team with expert talent at competitive rates while maintaining direct control.

We've compiled a list of top providers that either specialize exclusively in SEO or have a robust track record of helping companies hire SEO experts within their broader recruitment offerings.

1.Near

Near (Hire With Near) is a full-service staffing and recruiting agency that helps US companies of all sizes hire top-performing remote talent in Latin America across finance, accounting, sales, software engineering, AI, data, design, marketing, operations, and virtual assistance.

We provide comprehensive support throughout the entire hiring process, ensuring you hire a top, pre-vetted SEO specialist in Latin America efficiently and effectively.

Our deep understanding of the local talent market, combined with our focus on client-specific needs, makes us a prime choice for sourcing SEO specialists, SEO managers, SEO copywriters, or local SEO experts with experience with the insurance industry.

R\nd, a digital marketing and web development agency, hired a Senior SEO Strategist through Near. The results:

11. Hiring timeline: Just 2 weeks to fill the senior SEO strategist role
12. 60% cost reduction, saving $175,000 annually compared to hiring in the US
13. 15-20 hours of recruiting time saved per role
14. High-quality, dedicated talent that matched their commitment standards

As Drew Prescott, Co-founder and CEO, noted: 

Near not only helped us navigate the hiring process but fundamentally changed our approach to building our team. Their ability to connect us with high-quality, dedicated talent has been invaluable.

2. WebFX

WebFX is a digital marketing firm with over 25 years of experience. It has worked with insurance agencies, particularly those specializing in financial and health insurance.

Its insurance SEO outsourcing services include current SEO audits, keyword research for your industry, keyword implementation, new content creation, local search optimization, and more.

3. Stratosphere

Insurance marketing company Stratosphere helps clients with custom web design, reputation management, SEO, content creation, social media marketing, SEM, email marketing, and more. It is based in Irvine, California.

Stratosphere's insurance agency SEO services include website architecture optimization, on-page SEO, business listing management, content creation, and professional branding.

These are just a few options. To see a full list of options for hiring SEO specialists, see our guide on the top SEO recruitment agencies. 

Final Thoughts

Outsourcing SEO can work for insurance agencies looking for hands-off management. But there's another path worth considering: building your own in-house SEO expertise with Latin American talent.

Over the past few years, we've helped hundreds of companies—from fast-growing startups to established agencies—build high-performing marketing teams by hiring SEO specialists and other marketing talent in Latin America. They're not outsourcing to agencies. They're hiring their own people at a fraction of US costs while maintaining full control over strategy and execution.

The difference? You're building capability, not renting it. Your SEO specialists become part of your team, understand your insurance products deeply, and grow with your business. And you're doing it at 30-70% lower costs than hiring domestically.

Before you commit to an outsourcing agency, it's worth understanding why thousands of US companies are taking this approach. We've written a guide that breaks the reasons: Why Thousands of U.S. Companies Are Hiring LatAm Talent.

Or read “In-House vs. Outsourced SEO: How To Choose the Best Option for Your Company” for help making the decision on whether to outsource or hire your own SEO specialist.