Sofia Santucho

Sofia Santucho is a Content Writer at Near, where she creates research-backed content that helps US companies hire, manage, and scale remote teams with top Latin American talent. She develops SEO-driven articles, hiring guides, and educational resources that translate complex hiring and workplace topics into practical, actionable content for business leaders.

She brings more than five years of experience across content strategy, UX writing, content design, and B2B SaaS. Her expertise includes SEO, editorial strategy, information architecture, AI-assisted content creation, and simplifying complex subjects into clear, user-focused content that performs in search and delivers value to readers.

Before joining Near, Sofia worked as a Senior Content Designer at Bitso, one of Latin America's leading fintech companies, where she created user experiences for millions of customers across multiple markets. She later led content strategy and editorial operations as a Content Manager, overseeing content production, developing editorial standards, and building scalable content processes for global audiences.

She holds a Bachelor's degree in Modern Literature from the Universidad Nacional de Córdoba, a background that informs her research-driven approach to writing, editing, and structured communication.